RUSK Deepshine PlatinumX Shampoo for Blonde & Silver Hair — 12 oz, Violet Toning & Moisture

RUSK Deepshine PlatinumX Shampoo is a gentle daily cleanser formulated with violet toning, wheat protein, honey and botanicals to reduce brassiness and brighten platinum, silver, gray, white and blonde hair.

This professional-grade shampoo targets unwanted yellow and brassy tones while helping to maintain moisture and manageability. Its violet pigment works to neutralize warm undertones, while wheat protein, honey and citrus extracts provide conditioning support so color-treated and lightened hair looks cleaner, brighter and less fatigued between salon visits.

How does Deepshine PlatinumX reduce brassiness without over-drying?

The formula pairs a violet color-correcting ingredient with hydrating and strengthening components to balance tone and moisture. Rather than stripping, it gently cleanses while depositing corrective pigment and nutrients.

• Violet 2 pigment neutralizes yellow and brass.
• Wheat protein helps improve elasticity and reduce breakage.
• Honey and citrus extracts add lightweight moisture and shine.
• Daily-use concentration designed to avoid heavy buildup or dryness.

When and how should I use this shampoo for best results?

Use PlatinumX as part of your regular routine whenever you want to maintain cooler, brighter blonde or silver tones. It works well for both quick toning washes and regular maintenance cleanses.

• Apply to wet hair, massage into a rich lather, then rinse.
• Repeat a second time for stronger toning or extra cleansing.
• Follow with a conditioner suited to color-treated or lightened hair.
• Use 1–3 times weekly depending on brassiness and hair porosity.

Will this product work on all lightened and gray hair colors?

PlatinumX is formulated for a wide range of cool-toned shades — including platinum, silver, gray, white and various blondes — and helps maintain neutral, bright color without altering natural pigment dramatically. It is safe for chemically treated and color-treated hair when used as directed.

• Effective for natural gray or professionally lightened hair.
• Helps preserve salon toning between appointments.
• Suitable for chemically-treated, bleached or highlighted hair.
• Not a permanent dye; delivers corrective violet pigments that wash out.

How does using RUSK professional care save hair and money over time?

Investing in a purpose-built shampoo for lightened hair helps maintain color longer and limits the need for corrective color services. Nutrient-rich ingredients reduce breakage and dryness, keeping hair healthier and easier to style between treatments.

• Less frequent salon toning reduces long-term cost.
• Stronger, moisturized hair is less prone to split ends and breakage.
• Professional-grade formulation designed for consistent results.
• Complements RUSK conditioners and styling products for a full routine.

Who is this for: RUSK Deepshine PlatinumX Shampoo is ideal for anyone with lightened, gray, platinum, silver or blonde hair who wants to reduce yellowing and restore brightness without sacrificing moisture. It's suitable for salon professionals, at-home color maintenance, and anyone seeking gentler daily cleansing for color-treated hair.

Ingredients

Water (Aqua, Eau), Ammonium Laureth Sulfate, Ammonium Lauryl Sulfate, PEG-150 Distearate, PEG-120 Methyl Glucose Dioleate, Sodium Chloride, Glycol Distearate, Fragrance (Parfum), Polyquaternium-10, Propylene Glycol, Tetrasodium EDTA, Citric Acid, Sodium Bicarbonate, Ext. Violet 2 (Cl 60730), Methyl Gluceth-10, Glycerin, Magnesium Nitrate, Honey (Mel, Miel), lsopropyl Alcohol, Lavandula Angustifolia (Lavender) Extract, Citrus Grandis (Grapefruit) Fruit Extract, Citrus Aurantifolia (Lime) Fruit Extract, Citrus Limon (Lemon) Fruit Extract , Citrus Aurantium Dulcis (Orange) Fruit Extract , Hydrolyzed Wheat Protein, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Magnesium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Limonene, Butylphenyl Methylpropional, Linalool.