Five Brothers Products Purple Toning Shampoo for Blonde Hair, 8.45 fl oz — Sulfate-Free Brassy Neutralizer

Le Black Purple Toning Shampoo is a violet-toned shampoo that neutralizes yellow and brassy tones to restore cooler, brighter blonde, silver, and gray shades from the first wash.

Engineered by Five Brothers Products under the D'Conde Le Black line, this professional-grade toning shampoo deposits purple pigments while gently cleansing to refresh platinum, bleached, silver, and natural gray hair. Its sulfate- and paraben-free formula focuses on color maintenance and improving hair texture—boosting shine, softness, and manageability without stripping moisture. Use it regularly to extend salon results and keep cool tones looking crisp between color appointments.

How quickly will I see results on brassy or yellowed hair?

Visible neutralization of unwanted warmth often appears after the first use, with progressively stronger toning when used consistently over several washes. The violet pigments counteract yellow-orange tones, providing an immediate cooler cast and improving overall color clarity.

• Notice cooler, cleaner tones after the first shampooing
• Stronger neutralization with 2–4 weekly uses for brassier hair
• Safe for regular maintenance when used as directed

Will this shampoo dry out my hair or fade color faster?

The Le Black formula is formulated without sulfates and parabens to protect hair fiber and preserve moisture while cleansing. Pigments are delivered in a gentle base that tones without harsh stripping, helping to maintain salon color longer rather than accelerating fade.

• Sulfate- and paraben-free to reduce drying effects
• Color-enhancing pigments formulated to prolong tone
• Improves manageability and shine to support healthy appearance

How should I use this product for best results?

Apply to wet hair, lather, and leave on for a short interval based on desired intensity—shorter for upkeep, slightly longer for stronger toning—then rinse. Frequency depends on your starting level of brassiness: weekly for maintenance, 2–3 times per week for more dramatic correction.

• Wet hair thoroughly before applying
• Work into a rich lather, leave 1–5 minutes depending on tone needs
• Rinse well and follow with a moisturizing conditioner

Which hair types and colors benefit most from this shampoo?

This purple toning shampoo is ideal for platinum, bleached, highlighted, silver, and gray hair seeking to reduce warmth and maintain a cool, polished finish. It works for both natural and color-treated hair, adding shine and smoothing texture without aggressive chemicals.

• Best for blonde, platinum, silver, gray, and bleached hair
• Suitable for color-treated and natural gray hair
• Recommended for anyone wanting to reduce brassiness and boost sheen

Who this is for: Le Black Purple Toning Shampoo suits anyone who wants to keep cool-toned hair looking fresh—salon clients, at-home color maintainers, and people with naturally gray hair aiming to reduce yellowing. If you regularly use bleach, highlights, or seek a brighter platinum or silver finish while protecting hair health, this sulfate- and paraben-free formula is designed to help you preserve tone, softness, and shine between professional services.