EVA·NYC Tone It Down! Blonde Shampoo 1L — Violet toning, sulfate-free for brassy neutralizing and moisture

EVA·NYC Tone It Down! Blonde Shampoo is a violet-toned, nutrient-rich shampoo that neutralizes brassy yellow tones and restores bright, soft shine to natural or color-treated blonde hair.

This 1-liter professional-size purple shampoo uses ultra-violet pigments to counteract unwanted warm tones while conditioning botanicals and argan oil help replenish moisture and reduce the look of breakage. Designed for regular use on blondes, highlights, balayage, and silver hair, it refreshes cool tones without harsh sulfates or parabens. Use it as part of a toning routine with the matching conditioner and foam for longer-lasting results.

How does this shampoo remove brass without over-toning?

The formula deposits delicate violet pigments that neutralize yellow and orange cast without saturating hair with purple. Gentle surfactants create a creamy lather that lifts surface discoloration while plant-derived proteins and wild cherry bark help preserve softness.

• Ultra-violet color counteracts warm undertones.
• Balanced pigment strength for gradual toning control.
• Moisture-supporting ingredients keep strands supple during use.

Will it work on damaged or color-treated blonde hair?

Yes — the shampoo is formulated to be safe for both natural and dyed blondes. Argan oil and plant protein hydrate and help disguise the appearance of split ends, while nutrient-rich extracts help hair look smoother and stronger after shampooing.

• Argan oil supplies fatty acids and vitamins for shine.
• Plant protein improves hydration and resilience.
• Free of sulfates and parabens to protect color longevity.

How should I use it for best results without purple staining?

Apply to wet hair and work into a thick lather, focusing on brassy areas. Rinse thoroughly; for extra toning, leave a brief few minutes before rinsing and always follow with the Tone It Down! Conditioner to seal the cuticle and lock in tone.

• Use 1–3 minutes per wash for maintenance; longer for stronger toning.
• Rinse well and follow with the matching conditioner and foam.
• Use gloves if concerned about temporary staining on hands or porous surfaces.

What ingredients support hair health while toning?

Along with violet pigments, the shampoo includes wild cherry bark for nourishment and argan oil to boost gloss and manageability. Plant proteins reinforce each strand to help reduce the visual effects of breakage and promote a sleeker finish.

• Wild cherry bark: moisturizes and helps prevent dryness.
• Argan oil: adds shine and essential fatty acids.
• Plant protein: strengthens and smooths fiber texture.

Who is this for? EVA·NYC Tone It Down! Blonde Shampoo is ideal for anyone with blonde, highlighted, balayage, silver, or platinum hair wanting to cut brass and restore cooler, brighter tones. It’s also a good option for color-treated hair that needs gentle cleansing without sulfates or harsh chemicals, and for those who prefer salon-quality results in a large, economical 1 L size.

Ingredients

Water/Eau/Aqua, Sodium C 14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol (Keravis), PEG-7 Glyceryl Cocoate, Persea Gratissima (Avocado) Oil, Prunus Serotina Bark Extract, Sodium Methyl Cocoyl Taurate, Glycerin, Glycol Stearate, Fragarnce/Parfum, Propylene Glycol, Glycol Distearate, Hydrolyzed Keratin, Gylcol, Cocoyl Hydroxyethyl Imidazoline, PEG-150 Stearate, PEG-150 Distearate, Stearic Acid, Polyquaternium-10, PEG-12 Dimethicone, Sodium Chloride, Phenoxyethanol, Sodium Glycolate, Citric Acid, Disodium EDTA, Propylene Glycol, Dehydroacetic Acid, Benzyl Alcohol, Violet External 2 (CI 60730)