EVA·NYC Tone It Down! Blonde Purple Shampoo 1 L — Violet Toner, Argan Oil for Neutralizing Brass

EVA·NYC Tone It Down! Blonde Shampoo is a violet-toned cleansing formula that neutralizes brassy yellow tones and restores bright, soft shine to natural or color-treated blonde hair.

Whether you wear icy platinum, warm honey, or balayage highlights, brassiness can dull your color and make hair feel lackluster. This professional-strength purple shampoo uses violet pigments, argan oil, and plant proteins to counteract unwanted warm tones while gently cleansing and adding moisture. The 1 liter size suits salon use or anyone who wants a longer-lasting supply of toning care without sulfates, parabens, phthalates, mineral oil, gluten, or animal testing.

How does this shampoo reduce brass without over-drying?

The violet pigments in the formula deposit cool tones that neutralize yellow and orange reflections, while conditioning ingredients prevent stripping. Instead of a harsh clarifying wash, Tone It Down! balances color correction with nourishment to keep hair soft and manageable after each use.

• Violet pigments target and cancel warm brass tones for visibly cooler blonde.
• Argan oil supplies essential fatty acids and vitamins to add shine and softness.
• Plant protein helps reinforce strands and reduce the look of breakage.
• Sulfate-free cleansing protects color and moisture levels during use.

When and how often should I use Tone It Down! Blonde Shampoo?

Use frequency depends on how quickly your color shifts warm. For maintained brightness, substitute this purple shampoo for your regular cleanser one to three times per week. For stubborn brass, leave a short lather-on time before rinsing—but avoid prolonged sit times if your hair is very porous.

• Light toning: once weekly to keep cool tones fresh.
• Moderate brass: two to three times weekly for targeted neutralization.
• Application tip: apply to wet hair, massage into a rich lather, rinse thoroughly.
• Follow with Tone It Down! Blonde Conditioner and Foam for best results.

What ingredients help improve hair texture and shine?

Beyond violet dyes, the formula includes argan oil and plant-derived proteins that hydrate and strengthen. These components work together so toner benefits aren’t paired with dryness—hair looks smoother, reflects more light, and feels healthier from roots to ends.

• Argan oil: replenishes lipids and increases surface shine.
• Plant protein: builds resilience and reduces the appearance of split ends.
• Wild cherry bark extract: provides nourishing moisture to soften fibers.
• Free-from list: cruelty-free, sulfate-free, paraben-free, phthalate-free, mineral oil-free, gluten-free.

Can I use this on colored and natural blonde hair?

Yes—Tone It Down! is formulated for both natural and color-treated blondes seeking cooler, brighter tones. The gentle cleansing base preserves color while the violet pigments and conditioning agents refresh tone and texture without harsh chemicals.

• Safe for color-treated hair when used as directed.
• Effective on natural blonde to curb seasonal or mineral-based brass.
• Pair with matching conditioner and styling foam for a complete toning routine.
• Large 1 L size is ideal for frequent use or salon settings.

Who is this for: EVA·NYC Tone It Down! Blonde Shampoo is designed for anyone with blonde, highlighted, or lightened hair who wants to reduce warm brassy tones while maintaining softness and shine. It suits salon professionals, at-home color maintainers, and anyone looking for a sulfate-free, conditioning purple shampoo in a generous 1 liter format.

Ingredients

Water/Eau/Aqua, Sodium C 14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol (Keravis), PEG-7 Glyceryl Cocoate, Persea Gratissima (Avocado) Oil, Prunus Serotina Bark Extract, Sodium Methyl Cocoyl Taurate, Glycerin, Glycol Stearate, Fragarnce/Parfum, Propylene Glycol, Glycol Distearate, Hydrolyzed Keratin, Gylcol, Cocoyl Hydroxyethyl Imidazoline, PEG-150 Stearate, PEG-150 Distearate, Stearic Acid, Polyquaternium-10, PEG-12 Dimethicone, Sodium Chloride, Phenoxyethanol, Sodium Glycolate, Citric Acid, Disodium EDTA, Propylene Glycol, Dehydroacetic Acid, Benzyl Alcohol, Violet External 2 (CI 60730)