Silverist Buildable Tone Shampoo for Gray & White Hair, Light Gray-Lavender Formula, Sulfate-Free Hydration (9.29 fl oz)

Designed as a softer alternative to traditional purple shampoos, this light gray-lavender formula deposits subtle, non-permanent cool pigments to maintain brightness and reduce brassiness over time. The sulfate-free cleanser is formulated at a scalp-friendly pH and enriched with niacinamide, hyaluronic acid, and botanical oils to support both strands and scalp without stripping natural oils. Because the toning is buildable, you can tailor how much neutralization you get by adjusting frequency and leave time.

How does this shampoo tone without turning hair purple?

Instead of using heavy violet dyes, Silverist’s formula uses delicate gray-lavender pigments that layer gradually. Each wash subtly reduces yellow tones without depositing a saturated purple cast, making it suitable for everyday maintenance.

• Light, cool-toned pigments for gradual neutralization
• Buildable results—control intensity by frequency and leave time
• Non-permanent color that won’t stain pillows or fabrics

Will this clean and hydrate gray hair without drying it out?

Yes—this shampoo is sulfate-free and formulated at an optimal acidic pH to preserve scalp balance and hair cuticle integrity. Hydrating ingredients like hyaluronic acid and nourishing plant oils help maintain softness and reduce frizz while the gentle surfactants remove impurities.

• pH 4.70–5.30 to protect cuticle and scalp barrier
• Hyaluronic acid and niacinamide to support moisture and scalp comfort
• Botanical oils and proteins to add smoothness and manageability

How should I use it for best results?

Apply to wet hair, massage into a lather from roots to ends, and rinse thoroughly; for more toning effect, leave on for 1–2 minutes before rinsing. Use two to three times weekly to maintain tone or more often if you prefer quicker build-up; you can increase foam by adding water.

• Use 2–3 times per week for maintenance; daily use is gentle if preferred
• Leave on 1–2 minutes for stronger toning
• Pair with Silverist Shine-Infusing Conditioner and Leave-In Serum for a complete routine

Is this product safe and environmentally conscious?

The shampoo is silicone-free, cruelty-free, and Leaping Bunny certified, and the packaging is recyclable with FSC-certified carton options. It was evaluated in consumer testing across hair types and is formulated without sulfates and artificial fragrance.

• Dermatologist-tested and consumer-trialed on natural gray hair
• Free of sulfates and silicones; naturally derived scent
• Recyclable bottle and FSC-certified carton packaging

Who is this for: Silverist Lustrous Rituals Buildable Tone Shampoo is made for people with natural gray, white, or silver hair who want a subtle, daily-friendly way to reduce yellowing without heavy violet pigments. It suits those seeking a hydrating, scalp-friendly cleanser with buildable toner properties—ideal for anyone wanting to maintain bright, soft, and manageable gray hair while avoiding the intensity and potential drying effects of traditional purple shampoos.

Ingredients

Water (Aqua, Eau) Sodium Cocoyl Isethionate Cocamidopropyl Betaine Cocamidopropyl Hydroxysultaine Cocamide MIPA Sodium Methyl Cocoyl Taurate Glycerin Glyceryl Stearate Sodium Chloride Cetyl Alcohol Stearamidopropyl Dimethylamine Polyquaternium-73 Niacinamide Sodium Hyluronate Polyporus Umbellatus (Mushroom) Extract Chlorella Vulgaris Extract Rosmarinus Officinalis (Rosemary) Leaf Oil Helianthus Annuus (Sunflower) Seed Oil Pongamia Glabra Seed Oil Salvia Sclarea (Clary) Oil Eugenia Caryophyllus (Clove) Leaf Oil Carum Petroselinum (Parsley) Seed Oil Emblica Officinalis Fruit Extract Citrus Limon (Lemon) Fruit Extract Hydrolyzed Rice Protein Coconut Acid Glycol Distearate Polycitronellol Guar Hydroxypropyltrimonium Chloride Diheptyl Succinate Glycol Stearate Caprylic/Capric Triglyceride Fructose Citrus Aurantium Bergamia (Bergamot) Fruit Oil Citrus Aurantifolia (Lime) Oil Lactic Acid Calcium Pantothenate Sodium Ascorbyl Phosphate Basic Blue 99 Basic Red 76 Gluconolactone Sodium Benzoate Trisodium Ethylenediamine Disuccinate Triethyl Citrate 3-Hexenol Oxacycloheptadec-10-en-2-one Dimethyl Heptenal Ethyl Acetate Hexyl Acetate cis-3-Hexenyl Salicylate Sodium Starch Octenylsuccinate Maltodextrin Pentylene Glycol Citric Acid Propanediol Triolein Sodium Citrate Calcium Gluconate Capryloyl Glycerin/Sebacic Acid Copolymer Glycol Tocopheryl Acetate Pyridoxine HCl Silica Citronellol Linalyl Acetate Hydroxycitronellal Limonene Linalool