PURA D'OR Advanced Therapy Biotin Shampoo 16 fl oz – Reduces Hair Thinning, Sulfate-Free Forest Scent

PURA D'OR Advanced Therapy Shampoo is a concentrated botanical formula designed to reduce visible hair thinning while boosting volume and scalp health for daily use.

This shampoo combines a high-strength blend of plant extracts, nourishing oils, and clinically familiar actives to gently cleanse hair and support fuller-looking strands without sulfates or parabens. Formulated for both men and women, it works as a multi-tasking 3-in-1 product (shampoo, conditioner, body wash) and is made in a renewable-energy facility in Southern California. The scent is an invigorating forest aroma that refreshes the scalp while you cleanse.

How does this shampoo address hair thinning without harsh surfactants?

The formula avoids SLS and parabens and uses a concentrated mix of botanical and scalp-supporting ingredients to reduce factors that contribute to breakage and thinning. Zinc pyrithione helps control flaky or irritated scalps while biotin and plant extracts aim to strengthen the hair shaft and improve texture.

• 17 key actives formulated at elevated concentration for targeted effect
• Zinc pyrithione for scalp comfort and reduced flaking
• Biotin and proteins to support strand strength and resilience
• Argan oil and aloe vera to hydrate without weighing hair down

What results can I expect for volume and shine?

Regular use helps hair appear fuller and more resilient, with improved body and a smoother surface that reflects light. The blend of oils and botanical extracts adds sheen while protein-building components work to reduce breakage that makes hair look thin.

• Noticeable lift and body after several washes for many users
• Smoother cuticle surface for enhanced shine
• Light conditioning that preserves natural movement

Is this gentle enough for sensitive or treated hair?

Yes—this shampoo is formulated to be milder than conventional sulfate-based cleansers, making it suitable for color-treated or chemically processed hair as well as sensitive scalps. The moisturizing ingredients help calm dryness while avoiding harsh detergents that strip oils.

• No SLS/SLES or parabens to minimize irritation risk
• Aloe vera and argan oil support hydration and softness
• Suitable for daily or frequent use depending on scalp needs

How should I incorporate this into my hair routine?

Use as a primary cleansing step; massage into wet hair and scalp, then rinse thoroughly. For best results, follow with a lightweight conditioner if needed, or use the product as a multi-purpose 3-in-1 when traveling or simplifying your routine.

• Apply to wet hair, lather, and rinse — repeat if desired
• Pair with targeted scalp treatments or a conditioner for extra hydration
• Works as shampoo, conditioner, or body wash in a pinch

Who is this for: PURA D'OR Advanced Therapy Shampoo is intended for adults seeking a gentler, botanically focused solution to thinning-looking hair and scalp concerns. It's appropriate for all hair types—fine, curly, straight, chemically treated—and for anyone who prefers sulfate-free care, wants added volume and shine, or needs a multi-use cleanser for active lifestyles. The product is cruelty-free and crafted with renewable energy practices for shoppers who favor more sustainable grooming choices.

Ingredients

DECOLORIZED ALOE BARBADENSIS (ALOE VERA) LEAF JUICE*, DECYL GLUCOSIDE, COCAMIDOPROPYL HYDROXYSULTAINE, COCAMIDOPROPYL BETAINE, POLYQUATERNIUM-71, COCAMIDE MIPA, DISODIUM LAURETH SULFOSUCCINATE, POLYQUATERNIUM-80, DISODIUM LAURYL SULFOSUCCINATE, LACTOBACILLUS FERMENT, SALIX ALBA (WILLOW) BARK EXTRACT, MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL*, ARGANIA SPINOSA (ARGAN) KERNEL OIL*, NIGELLA SATIVA (BLACK CUMIN) SEED OIL*, URTICA DIOICA (NETTLE) LEAF EXTRACT, GRATELOUPIA ELLIPTICA (RED KOREAN SEAWEED) EXTRACT, BIOTIN, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, CEDRUS ATLANTICA (CEDARWOOD) BARK OIL*, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL*, SALVIA SCLAREA (CLARY) OIL, POLYGONUM MULTIFLORUM (HE SHOU WU) ROOT EXTRACT, HIBISCUS SABDARIFFA (HIBISCUS) FLOWER EXTRACT, PRUNUS AFRICANA (PYGEUM) BARK EXTRACT, CUCURBITA PEPO (PUMPKIN) SEED OIL, CAMELLIA SINENSIS (GREEN TEA) LEAF EXTRACT, ZINC PYRITHIONE, SOY ISOFLAVONES, BETA-SITOSTEROL, PHYLLANTHUS EMBLICA (AMLA) FRUIT OIL, CITRUS LIMON (LEMON) PEEL OIL*, CITRUS GRANDIS (GRAPEFRUIT) SEED EXTRACT, CYMBOPOGON FLEXUOSUS (LEMONGRASS) OIL, NIACIN, TOCOPHEROL (VITAMIN E), SORBITAN OLEATE DECYLGLUCOSIDE CROSSPOLYMER, XYLITYL SESQUICAPRYLATE, CITRIC ACID. *CERTIFIED ORGANIC INGREDIENTS