Loma Moisturizing Shampoo 12 oz — Sulfate-Free Daily Hydration for Color-Treated Hair

Loma Moisturizing Shampoo 12 Ounce is a hydrating daily shampoo that restores softness and shine while supporting natural moisture balance.

This gentle shampoo blends an aloe-rich moisture complex with certified organic extracts to help protect, repair and refresh hair strands. Formulated without sulfates, parabens, gluten or sodium chloride, it cleanses without stripping natural oils and leaves a light, fruity aromatherapy lift of mango, orange and tangerine. The 12 oz size is travel-friendly yet large enough for regular use, making it a practical choice for color-treated, foiled, and naturally dry hair.

How does this shampoo improve dry or thirsty hair?

The formula delivers humectant-rich botanicals that attract and hold moisture along the hair shaft, reducing roughness and adding visible sheen. Regular use can smooth the hair surface for easier detangling and a silkier finish without heavy buildup.

• Aloe Moist Complex to help replenish hydration
• Certified organic ingredients chosen to protect and repair
• Leaves hair feeling softer and looking shinier
• Light, non-greasy finish suitable for repeated washes

Will it work on color-treated or chemically processed hair?

Yes — the gentle, sulfate-free formula is designed to be kind to color and chemically treated strands, helping maintain vibrancy while supporting moisture balance. Avoids common harsh detergents that can accelerate fade or dryness.

• Sulfate- and sodium chloride-free to minimize stripping
• Safe for color-treated and foiled hair types
• Helps prevent over-drying after chemical services
• Preserves natural shine and manageability

What does it smell like and how does the scent perform?

The shampoo offers a bright, uplifting scent combining mango, orange and tangerine notes for a pleasant wash-time aroma. Fragrance is noticeable during use but does not overpower; it leaves a subtle, fresh finish on hair.

• Fruity citrus blend for an energizing wash
• Scent stays light on hair after rinsing
• Great for users who prefer fresh, non-heavy fragrances

How should I use Loma Moisturizing Shampoo?

Use on wet hair: lather a small amount into roots and lengths, rinse thoroughly and repeat if desired for a deeper clean. Follow with your preferred Loma conditioner for enhanced moisture and styling ease.

• Apply to wet hair and massage into scalp and lengths
• Rinse well; repeat for extra cleansing if needed
• For best results, pair with a moisturizing conditioner
• 12 oz bottle fits easily in shower caddies and travel bags

Who is this for? Loma Moisturizing Shampoo 12 Ounce is ideal for anyone with normal to dry hair, including those with color-treated or chemically processed strands who want a sulfate-free, hydrating daily cleanser. It's also a solid option for users seeking certified organic botanical benefits, gentle aromatherapy, and a product free from parabens, gluten and sodium chloride. If you want softer, shinier hair without heavy residue, this lightweight, aloe-enriched shampoo is formulated to fit into everyday routines and salon-care regimens alike.

Ingredients

Ingredients: aloe barbadensis leaf juice (aloe vera gel)*, sodium methyl-2 sulfolaurate & disodium 2-sulfolaurates/sodium lauryl sulfoacetate, sodium cocoyl isethionate, sodium lauroamphoacetate, sodium methyl cocoyl taurate, distearyl phthalic acid amide, glycerin, sodium lauryl sulfoacetate, cetrimonium chloride, dimethicone, fragrance, gluconolactone, chlorphenesin, citric acid, guar hydroxypropyltrimonium chloride, xanthan gum, olea europaea (olive) oil, creatine, hydrolyzed quinoa, glycerin* & water & lavandula angustifolia (lavender) flower/leaf/stem extract* & foeniculum vulgare (fennel) seed extract* & helianthus annuus (sunflower) seed extract*, helianthus annuus (sunflower) seed oil*, carthamus tinctorius (safflower) seed oil*, simmondsia chinensis (jojoba) seed oil, , panthenol (vitamin b-5), tocopherol (vitamin e)*. *Certified Organic