Loma Violet Shampoo for Blonde & Grey Hair, 12 fl oz — Blue‑Violet Pigment, Sulfate‑Free Moisture

Loma Hair Care Violet Shampoo is a blue‑violet pigmented cleansing formula that neutralizes brassiness while gently cleansing blonde, silver, and highlighted hair.

This sulfate‑free, paraben‑free shampoo deposits subtle blue‑violet pigment to correct warm undertones without over‑toning. Infused with Loma's Aloemoist Complex and a Vanilla Bean & Blood Orange aromatherapy blend, it refreshes hair with a light, uplifting scent while maintaining gentle moisture balance. The formula is also sodium‑chloride and gluten‑free, designed for regular use on color‑treated, natural blonde, grey, or highlighted hair that needs brassiness control and softening care.

How does the blue‑violet pigment reduce brassiness?

The blue‑violet pigment works by neutralizing unwanted warm tones on the hair shaft through color theory: violet counteracts yellow and blue counteracts orange, together softening brassy shades. Loma's pigment is calibrated to deposit a subtle tint that corrects rather than over‑tones, making it suitable for routine use between salon visits.

• True blue‑violet pigments formulated for blonde and grey hair
• Deposits a mild corrective tint without heavy staining
• Suitable for regular use to maintain cooler tones

Will this shampoo dry out my hair or fade color?

Loma Violet Shampoo is sulfate‑free and enriched with Aloemoist Complex, which helps preserve moisture while cleansing. Because it avoids harsh sulfates and sodium chloride, it’s less likely to strip hair color or natural oils, supporting longer color vibrancy and smoother strands.

• Sulfate‑free cleansing to reduce color fade
• Aloemoist Complex for hydration and manageability
• No sodium chloride to maintain color integrity

How should I use it for best results on blonde or grey hair?

Apply the shampoo to wet hair, lather, and leave on for 1–3 minutes depending on desired toning intensity, then rinse thoroughly. For stronger brass reduction, leave a bit longer on stubborn areas, but always follow with your regular conditioner or a color‑safe treatment.

• Use 1–3 minutes for routine toning; longer for extra correction
• Rinse and follow with conditioner for hydration
• Adjust frequency based on hair porosity and desired tone

What fragrance and sensory experience does this shampoo offer?

Loma pairs the technical violet pigment with an aromatherapy blend of Vanilla Bean and Blood Orange for a warm, bright scent profile. The fragrance adds a pleasant, uplifting shower experience without overpowering, complementing the clean and hydrating feel of the formula.

• Vanilla Bean adds warmth and smooth sweetness
• Blood Orange brings a fresh, citrus lift
• Balanced scent suitable for daily haircare routines

Who this is for: Loma Hair Care Violet Shampoo is made for people with natural blonde, highlighted, silver, or grey hair who want a gentle, color‑safe way to reduce brassiness and maintain cooler tones between salon visits. It also suits anyone seeking a sulfate‑free, hydrating shampoo with a subtle scent—especially those avoiding parabens, gluten, and sodium chloride in haircare products.

Ingredients

aloe barbadensis leaf juice, water (aqua), sodium cocoyl isethionate, distearyl phthalic acid amide, propanediol, sodium lauryl sulfoacetate, sodium lauroamphoacetate, sodium methyl 2-sulfolaurate, sodium methyl cocoyl taurate, persea gratissima (avocado) oil, creatine, panthenol, tocopherol, hydrolyzed adansonia digitata seed extract, lavandula angustifolia (lavender) flower/leaf/stem extract, foeniculum vulgare (fennel) seed extract, helianthus annuus (sunflower) seed extract, dimethicone, polyquaternium-7, cetrimonium chloride, disodium 2-sulfolaurate, guar hydroxypropyltrimonium chloride, glycerin, xanthan gum, benzyl alcohol, gluconolactone, chlorphenesin, sodium benzoate, potassium sorbate, citric acid, lavandula angustifolia (lavender) oil, citrus nobilis (mandarin orange) peel oil, citrus aurantium dulcis (orange) peel oil, anthemis nobilis (roman chamomile) oil, citrus paradisi (grapefruit) peel oil), limonene, coumarin, ext. violet 2 (ci 60730), basic blue 99.