VIRTUE Smooth Sulfate-Free Shampoo for Frizz Control — Color-Safe, Alpha Keratin 60ku Formula

VIRTUE Smooth Sulfate Free Shampoo is a lathering, frizz-reducing cleansing formula infused with Alpha Keratin 60ku to smooth cuticles, lock in moisture, and protect color-treated hair.

This salon-grade shampoo cleans hair gently while targeting the surface roughness that causes frizz. The formula is free of sulfates, parabens, phthalates, synthetic dyes, and is cruelty-free and gluten-free. A blend of herbs, fruits, lavender and mint gives a restorative scent while ingredient science works to re-pave cuticles and reduce strand friction so hair looks smoother and more manageable after each wash.

How does VIRTUE Smooth Shampoo reduce frizz without weighing hair down?

The shampoo uses Alpha Keratin 60ku protein to rebuild and realign cuticle edges so strands glide past one another with less friction. Lightweight cleansing agents remove oils and buildup without stripping, so moisture and shine stay balanced.

• Alpha Keratin 60ku helps repair and smooth the hair surface.
• Sulfate-free surfactants cleanse gently to preserve natural oils.
• Leaves a soft, non-greasy finish suitable for layering with conditioners or leave-ins.

Is this safe for color-treated or chemically processed hair?

Yes—VIRTUE Smooth is formulated to be color-safe and gentle on chemically treated strands. It avoids harsh sulfates and synthetic dyes that can accelerate color fade.

• No sulfates, parabens, phthalates or synthetic colors.
• Maintains moisture to limit color-stripping dryness.
• Pairs well with the Smooth Conditioner for enhanced protection and shine.

What does it smell like and how does scent affect the experience?

The fragrance combines herbal, fruity, and citrus top notes with calming lavender and fresh mint essential oils. The scent is designed to feel restorative, not overpowering, adding a spa-like element to everyday washing.

• Herbal and fruity accents for a bright, clean aroma.
• Lavender and mint provide soothing and fresh top notes.
• Balanced scent that won’t compete with leave-in or styling products.

How should I use VIRTUE Smooth Shampoo for best results?

Massage into wet hair, focus on the scalp to lift impurities, then rinse thoroughly. For targeted smoothing, follow with VIRTUE Smooth Conditioner and style as usual—regular use helps maintain reduced frizz and improved strand slip.

• Wet hair thoroughly and apply a quarter-sized amount, adjust by length and texture.
• Work into a rich lather at the scalp, then rinse and repeat if needed.
• Follow with Smooth Conditioner for a full in-shower smoothing treatment.

Who is this for: VIRTUE Smooth Sulfate Free Shampoo is ideal for anyone with frizz-prone, wavy, or curly hair seeking a gentle, science-backed cleanse that improves texture and manageability. It's also a smart choice for people with color-treated or chemically processed hair who want to preserve color and add surface-smoothing benefits without heavy silicones or harsh surfactants. If you prefer cruelty-free, gluten-free formulations with restorative fragrance notes, this shampoo fits into a salon-quality at-home routine.