VIRTUE Recovery Sulfate-Free Shampoo for Damaged & Color-Treated Hair — Keratin + Baobab Oil, Hydrating Repair

Designed to repair strands while cleansing, this sulfate-free shampoo uses VIRTUE's proprietary Alpha Keratin 60ku to target gaps in the hair cuticle and restore strength and softness. Lightweight surfactants remove daily grime without stripping moisture, and baobab seed oil helps condition and improve manageability. The scent blends creamy coconut and bright yuzu with warm woody base notes for a salon-fresh experience.

How does this shampoo help damaged or chemically treated hair?

Instead of only cleaning, Recovery Shampoo deposits a pure human keratin protein into weakened areas of the strand to smooth and reinforce the cuticle. That rebuilding action reduces the appearance of frizz and brittleness while improving elasticity over repeated use.

• Alpha Keratin 60ku fills micro-cracks in the hair surface
• Baobab seed oil conditions and softens dry fibers
• Sulfate-free formula preserves color and avoids excess dryness
• Suitable after coloring, bleaching, or chemical services

Will it lather and rinse clean without stripping moisture?

Yes — the formula produces a generous, creamy lather that lifts oils and product residue but finishes with a clean, hydrated feel rather than a squeaky strip. Mild cleansing agents were selected to balance effective removal with preservation of natural lipids and color vibrancy.

• Creamy, foaming texture that rinses smoothly
• Hydrating finish helps maintain softness between treatments
• No sulfates, parabens, phthalates, or synthetic dyes
• Gluten-free and cruelty-free formulation

How does the fragrance and sensory experience perform in use?

The scent combines creamy coconut and uplifting yuzu with subtle woody undertones for a warm, tropical profile that complements salon routines. The fragrance is noticeable without overpowering, leaving hair smelling fresh after rinsing and styling.

• Creamy coconut and tropical yuzu top notes
• Warm wood base for a refined finish
• Balanced scent strength suitable for daily use

What should I expect when adding this to my haircare routine?

Use it like any daily shampoo: apply to wet hair, lather, and rinse, then follow with a conditioner or treatment for best results. Over time the keratin deposition helps improve texture and manageability, making styling easier and reducing the look of damage.

• Pair with VIRTUE Recovery Conditioner for enhanced repair
• Works on all hair types, especially dry, brittle, or color-treated strands
• Regular use promotes smoother, softer-feeling hair

Who is this for: VIRTUE Recovery Sulfate-Free Shampoo is aimed at anyone wanting to improve the condition of hair that’s been weakened by heat, coloring, or chemical services. It's a fit for people who want a repair-focused daily cleanser that protects color and adds softness without harsh surfactants. Ideal when paired with the matching Recovery Conditioner for a complete at-home treatment regimen.

Ingredients

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide).