VERB Curl Shampoo for All Curl Types, 12 fl oz — Gentle Hydrating Cleanser with SunflowerCurl™ Complex & Jojoba

VERB Curl Shampoo is a gentle, hydrating cleanser formulated with the SunflowerCurl™ Complex, jojoba and castor oils to enhance curl definition while removing buildup.

Designed specifically for textured hair, this 12 fl oz shampoo removes impurities without stripping natural oils, helps reduce frizz, and supports more manageable, defined curls. The formula is vegan, free of parabens, sulfates, silicones and gluten, and developed to work across waves, curls and coils. It integrates cold-pressed golden jojoba and castor oils to add slip and nourishment while the SunflowerCurl™ Complex targets curl structure for improved memory and retention.

How does VERB Curl Shampoo clean without overdrying curls?

This shampoo uses mild surfactants and conditioning oils to lift dirt and product residue while protecting strands’ natural moisture. Instead of harsh sulfates, it relies on gentle cleansing agents paired with emollients that leave hair soft, not tight.

• Gentle surfactant blend that cleans without excessive stripping
• Cold-pressed golden jojoba oil restores softness and slip
• Castor oil helps smooth the cuticle for easier detangling
• Vegan, sulfate- and paraben-free formulation

Will this help reduce frizz and define my curl pattern?

VERB Curl Shampoo is formulated to minimize frizz and support curl formation by delivering hydration and improving hair's manageability. In third-party testing with the full Curl Collection, users saw notable frizz reduction after a single use when paired with the matching products.

• SunflowerCurl™ Complex supports curl shape and memory
• Hydrating oils smooth and tame flyaways
• Works best when used with the complementary VERB Curl products

What ingredients should I expect, and are there any harsh additives?

The formula highlights sunflower-derived actives plus cold-pressed jojoba and castor oils to nourish strands, while avoiding common irritants and harsh cleansers. It’s free from parabens, sulfates, silicones and gluten, and is certified cruelty-free by PETA.

• Key actives: SunflowerCurl™ Complex, golden jojoba oil, castor oil
• No parabens, sulfates, silicones or gluten
• Vegan formulation and PETA-certified cruelty-free

How should I incorporate this shampoo into my curl routine?

Use VERB Curl Shampoo as your primary cleansing step whenever you need to remove product or refresh hair. For best results, follow with a matching conditioner, leave-in, or styling product from the VERB Curl line to lock in moisture and definition.

• Apply to wet hair, lather gently, then rinse thoroughly
• Pair with VERB Curl Conditioner and styling products for full benefits
• Suitable for regular or occasional wash days depending on hair needs

Who this is for: VERB Curl Shampoo is aimed at anyone with waves, curls or coils seeking a kinder cleansing option that supports definition and reduces frizz without heavy silicones or harsh sulfates. It's a good match for vegans, people avoiding common additives, and anyone who prefers lightweight, nourishing formulas that enhance curl memory and manageability.

Ingredients

Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Sorbitol, Lauryl Betaine, Glycol Distearate, Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus Communis (Castor) Seed Oil, Hippophae Rhamnoides Fruit Oil, Helianthus Annuus (Sunflower) Oil, Helianthus Annuus Flower Extract, Helianthus Annuus (Sunflower) Seed Extract, Helianthus Annuus (Sunflower) Sprout Extract, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Maltodextrin/VP Copolymer, Mannitol, PVP, Panthenol, PEG-150 Distearate, PEG-12 Dimethicone, PEG-12 Allyl Ether, Sorbeth-230 Tetraoleate, Silicone Quaternium-16/Glycidoxy Dimethicone Crosspolymer, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Amodimethicone, Xanthan Gum, Glycerin, Ethylhexylglycerin, Parfum/Fragrance, Decyl Glucoside, Citric Acid, Isopropyl Alcohol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Trideceth-12, Undeceth-11, Undeceth-5, Sodium Chloride, Sorbitan Laurate, Sodium Citrate, Fumaric Acid, Propylene Glycol, Butylene Glycol, Sodium Acetate, Gluconolactone, Calcium Gluconate, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Hydroxycitronellal, Limonene, Linalool. VCS02-L23. ingredients listed may vary slightly from products received. please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.