VERB Purple Shampoo 12 fl oz violet-toned, sulfate-free — neutralizes brassiness and brightens blonde & silver hair

VERB Purple Shampoo is a violet-toned, sulfate-free shampoo that gently cleanses while neutralizing brassy yellow tones in blonde, grey, and silver hair.

Formulated with professional-grade violet pigment, açaí extract, frankincense oil, and coconut fatty acids, this 12 fl oz bottle brightens and refreshes color between salon visits without harsh sulfates or parabens. The lightweight formula deposits corrective pigment as it cleanses, helping to reduce brassiness while adding moisture and shine. It's vegan, cruelty-free, PETA-certified, and safe for color-treated hair, suitable for a wide range of textures and everyday use.

How does VERB Purple Shampoo reduce brassiness?

The violet pigment in the formula counteracts warm, yellow undertones by temporarily tinting strands with cool pigments during washing. Regular use helps maintain cooler, brighter blondes and silvers between color appointments without heavy or drying chemicals.

• Pro-grade violet pigment deposits corrective tone while you shampoo
• Use as needed to target yellowing and restore cooler hues
• Gentle cleansing action avoids stripping color or moisture

Will this shampoo dry out my hair or affect color-treated hair?

VERB Purple Shampoo is formulated to hydrate as it tones: açaí extract and coconut fatty acids nourish strands while frankincense oil smooths the scalp and cuticle. It’s free of sulfates, parabens, and gluten, so it's designed to be safe on color-treated hair and help preserve vibrancy.

• Hydrating botanicals help maintain softness and manageability
• Sulfate-free formula reduces aggressive stripping of color
• Recommended pairing with Verb Purple Mask for extra moisture

How do I use VERB Purple Shampoo for best results?

Apply a small amount to wet hair and massage from roots to ends to ensure even coverage and toning. Lather thoroughly then rinse; follow with Verb Purple Mask when extra brightening or hydration is needed.

• Use sparingly—start with a small squeeze to avoid over-toning
• Leave on a minute or two if stronger toning is desired, then rinse
• Alternate with a regular gentle shampoo to maintain balanced color

How quickly will I see brightening and toning effects?

Many users notice visible reduction in brassiness and increased shine after the first use, with progressive improvement as part of a routine. Results depend on original hair color, porosity, and how frequently you use the product.

• Visible toning often after one wash for blondes and silvers
• Combine with the Purple Mask for deeper correction and hydration
• Adjust frequency to avoid over-depositing violet pigment

Who is this for: VERB Purple Shampoo is suited for people with blonde, grey, silver, highlighted, or lightened hair who want to reduce yellow or brassy tones without aggressive detergents. It works for all hair textures and for both color-treated and natural light tones, and is a good fit for anyone seeking a vegan, cruelty-free toning shampoo that also adds moisture and shine.

Ingredients

Verb® Purple Shampoo: Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21. ingredients listed may vary slightly from products received. please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.