Joico Blue Shampoo for Lightened Brown Hair — 10.1 fl oz, Blue Toning & UV Protection

Joico Color Balance Blue Shampoo is a toning cleanser that quickly neutralizes orange and brassy tones in lightened brown hair while boosting shine and strength.

This salon-grade shampoo combines blue pigments, protective botanicals, and Joico’s Smart Release Technology to maintain true color between salon visits. It gently cleanses while depositing color-correcting pigments to counteract unwanted warmth, and delivers conditioning actives that support smoother, more resilient strands with every wash.

How fast does the shampoo remove orange and brassy tones?

Blue pigments in the formula attach to hair on contact, counterbalancing orange and brassy notes immediately during the first application. Results are visible after one use and continue with regular use to keep tone neutralized between color appointments.

• Instant pigment deposit to target orange/brassy hues
• Visible neutralizing effect after a single wash
• Maintains toning through repeated applications for up to several washes

Will this shampoo protect my color and prevent fading?

Yes — the formula includes green tea extract and UV absorbers that help shield hair from environmental stressors that speed color fade. Antioxidant support helps preserve vibrancy so dyed or lightened brown shades look fresher longer.

• Green tea extract provides antioxidant protection
• UV absorbers help reduce color breakdown from sun exposure
• Regular use helps slow visible tonal change over time

How does Smart Release Technology and the conditioning system benefit hair?

Joico’s Smart Release Technology uses liposomes to steadily deliver Rosehip Oil, arginine, and keratin into the fiber for ongoing repair and strengthening. These ingredients work together to smooth cuticles, reduce static, and replace lost protein, leaving strands stronger and glossier.

• Rosehip Oil hydrates and adds sheen without weighing hair down
• Arginine supports strengthening and elasticity
• Keratin helps rebuild protein structure for improved resilience

How often should I use this product and what results can I expect?

Use Color Balance Blue Shampoo as needed to tone out orange tones — many users alternate it with a regular gentle shampoo or use it a few times weekly. Expect immediate toning, improved shine, and progressive strengthening with repeated use.

• Use 1–3 times per week or as needed for brass control
• Pairs well with routine conditioning and color-care products
• Regular use helps maintain neutral brown tones and reduce styling damage

Who is this for: This shampoo is designed for people with lightened or highlighted brown hair who want to neutralize orange and brassy tones while preserving color vibrancy. It’s suitable for those seeking a toning cleanser that also supports hair strength, shine, and protection from everyday environmental and styling stressors. Ideal for salon-colored or at-home lightened hair looking for long-lasting tone control and smoother, more resilient strands.

Ingredients

SMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, BLUE PIGMENTS,Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyquaternium-47, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Blue 1 (CI 42090).