Joico Color Balance Purple Shampoo 1.7 fl oz — Neutralizes Brass & Boosts Shine

Joico Color Balance Purple Shampoo is a violet-toned cleansing formula that neutralizes brassy yellow and warm tones in blonde, highlighted, and gray hair while adding shine and protection.

If your cool blonde, silver, or highlighted color is drifting toward unwanted warmth, this concentrated purple shampoo helps restore crisp, neutral tones. Formulated for color-treated hair, it uses violet pigments to counteract yellowing and a delivery system that feeds strengthening ingredients back into the strand over time. The shampoo also includes antioxidants and UV absorbers to help maintain color vibrancy between salon visits.

How does this shampoo remove brassy yellow tones?

Violet pigments in the formula deposit directly onto the hair surface and visually cancel out yellow and warm undertones. The effect begins on contact and becomes more noticeable with consistent use, so it’s ideal for periodic toning as part of your routine.

• Violet pigments neutralize unwanted yellow and brassiness instantly
• Works best on lightened, highlighted, or naturally gray hair
• Visible toning continues with regular washes for up to several uses

What strengthening and protective benefits does it provide?

Joico’s SmartRelease Technology gradually delivers Rosehip Oil, Arginine, and Keratin to help replenish the hair’s structure after styling and chemical processing. These ingredients work together to improve manageability, reduce breakage, and smooth the hair surface for added shine.

• Keratin helps replace lost protein and reinforces damaged areas
• Rosehip Oil adds nourishment and helps smooth the cuticle
• Arginine supports strength and helps hair resist everyday styling stress

Can it help protect color from fading and environmental damage?

Yes — the formula contains green tea extract and UV absorbers to help guard against oxidation and color shift from sun exposure. These components work with gentle cleansing agents to preserve color while preventing excess dryness or stripping.

• Green tea extract provides antioxidant protection
• UV absorbers reduce color fade from sunlight
• Gentle surfactants cleanse without over-drying color-treated strands

How should I use Joico Color Balance Purple Shampoo for best results?

Use in place of—or alongside—your regular shampoo one to three times weekly depending on how warm your color becomes. Apply to wet hair, lather, leave on briefly if stronger toning is needed, then rinse thoroughly. Follow with conditioner, and adjust frequency to avoid over-toning or dryness.

• Apply to wet hair and lather evenly from roots to ends
• For subtle toning, rinse immediately; for stronger effect, leave on 1–3 minutes
• Use 1–3 times weekly and follow with a moisturizing conditioner

Who is this for: Joico Color Balance Purple Shampoo is designed for people with cool blondes, highlighted hair, silver or gray tones, and anyone wanting to reduce yellowing while maintaining color vibrancy. It’s suitable for color-treated hair that needs occasional toning plus added strength and environmental protection. If you prefer daily gentle cleansing without purple pigments, consider alternating with a neutral, color-safe shampoo.

Ingredients

SMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, VIOLET PIGMENTS, Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).