GIOVANNI Eco Chic 50:50 Balanced Hydrating Clarifying Shampoo — 8.5 oz, pH-Balanced Moisture for Color-Treated Hair

This salon-inspired formula blends botanical extracts, proteins, and vitamins to cleanse without stripping natural moisture. Developed from GIOVANNI’s long-standing Rule of Balance, the 50:50 Balanced Hydrating-Clarifying Shampoo aims to leave hair manageable, pH balanced, and ready for styling. It’s presented in recyclable packaging and created without animal testing, making it suitable for shoppers seeking performance with conscience.

How does this shampoo clean without drying hair out?

The formula combines gentle clarifying agents with nourishing botanicals so buildup is removed while hydration is preserved. Instead of harsh surfactants that strip oils, it relies on milder cleansers plus plant-derived ingredients to protect the hair fiber.

• Clarifying action lifts residue from styling products and minerals.
• Aloe vera and rosemary extracts help maintain moisture and scalp comfort.
• Protein and vitamin blend supports strand strength during cleansing.

Will it help color-treated or chemically processed hair?

This shampoo is crafted to be color-safe and to support hair that has been lightened, dyed, or otherwise processed. Its balanced pH and conditioning components aim to minimize color fade while keeping hair flexible and hydrated.

• pH-considerate formulation helps preserve color vibrancy.
• Moisture-supporting ingredients reduce the brittle feeling common after processing.
• Daily-use gentle cleansing avoids excessive stripping of color molecules.

How should I use it for best results?

Use on wet hair, massage into the scalp to activate cleansing, then rinse. For very dry or damaged ends, follow with a conditioner or a targeted treatment to lock in moisture and improve manageability.

• Apply to wet hair and work into a lather focusing on the scalp.
• Rinse thoroughly; repeat once only if hair is heavily built-up.
• Finish with a moisturizing conditioner on mid-lengths and ends.

What ethical and ingredient standards does GIOVANNI follow?

GIOVANNI positions itself as a high-performance brand that emphasizes cleaner ingredient choices and animal-friendly practices. The packaging is designed to be recyclable and the range avoids animal testing.

• Leaping Bunny–style cruelty-free commitment.
• Vegan-friendly formulation without parabens.
• Brand heritage focused on balancing natural extracts with salon-level results.

Who is this for: This shampoo fits people with normal to dry hair who need a reliable daily cleanser that won’t over-dry treated or color-enhanced strands. It’s a practical choice for anyone looking for salon-quality performance with botanical support and environmentally conscious packaging. Ideal for users aiming to maintain color, strengthen fragile strands, and keep hair pH balanced while using a cruelty-free product.

Ingredients

INGREDIENTS: Aqua (Purified Water), Sodium Coco-Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Polysorbate 20, Lauryl Glucoside, Glycerin, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, *Glycine Soja (Soybean) Seed Extract, *Betula Alba (Birch) Bark/Leaf Extract, Decyl Glucoside, *Urtica Dioica (Nettle) Extract, *Equisetum Arvense (Horsetail Plant) Extract, Citric Acid, Phenoxyethanol, *Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Fragrance, *Salvia Sclarea (Clary) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Thymus Vulgaris (Thyme) Extract, Ethylhexylglycerin, Potassium Sorbate, Tocopherol (Vitamin E) *Organically Produced Ingredient