GIOVANNI Wicked Texture Pomade - 2 oz Water-Based Hold, Color-Safe Vegan Styling Wax

GIOVANNI Wicked Texture The Definition Of Pomade is a water-based styling wax that creates firm separation and textured definition while rinsing out easily.

This compact 2 oz pot delivers concentrated hold and pliable texture for short to medium hair lengths without heavy buildup. Formulated to be color-safe and vegan, the pomade blends botanical extracts like lavender, peppermint and sage to help condition hair as you style. Its water-based formula means you get workable control during the day and a straightforward rinse at wash time — ideal for repeat styling and color-treated hair.

How does this pomade shape and hold hair?

The wax-like formula provides a firm yet flexible grip that keeps strands separated and styles intact. It won’t harden into a crunchy cast; instead it maintains movement while preserving definition. You can rework it throughout the day without adding buildup.

• Firm, non-greasy hold for textured looks
• Pliable finish that allows restyling
• Works on damp or dry hair for different effects

Will it wash out and protect my color?

Yes — the water-based base makes removal straightforward with regular shampoo, avoiding residue that can weigh hair down. The formula is labeled color-safe and avoids harsh stripping agents, so it’s suitable for dyed or highlighted hair when used as directed. Gentle botanical extracts contribute moisture without fading color fast.

• Rinses clean without heavy residue
• Formulated to be safe on color-treated hair
• No harsh sulfates that accelerate color loss

How do I apply it for the best results?

Scoop a small amount, warm it between your palms, then distribute through hair focusing on roots and ends for separation. Use more for stronger texture or less for subtle definition; apply to damp hair for a softer hold or to dry hair for sharper separation. Finish by shaping with fingers or a comb depending on the look you want.

• Start with a pea-sized amount and build as needed
• Warm in hands to increase spreadability
• Apply to damp for flexibility, dry for structure

What are the product’s ethical and ingredient highlights?

GIOVANNI positions this pomade in their eco-conscious, salon-inspired line that emphasizes natural components and performance. It’s vegan-friendly and cruelty-free, packaged with sustainability in mind, and avoids parabens. The addition of lavender, peppermint and sage provides a pleasant botanical profile and light conditioning benefits.

• Vegan formulation and Leaping Bunny cruelty-free certified
• Paraben-free and designed with recyclable packaging
• Infused with lavender, peppermint, and sage extracts

Who is this for: GIOVANNI Wicked Texture Pomade is best for people seeking a compact, high-performance pomade that sculpts texture and separation without greasy residue. It suits short to medium hairstyles, those with color-treated hair looking for a gentle styling option, and anyone who prefers vegan, cruelty-free grooming products. If you want a washable pomade that lets you restyle throughout the day and keeps hair feeling natural, this pot is a practical pick.

Ingredients

INGREDIENTS: Aqua (Purified Water), Ceteareth-25, Glycerin, PEG-7 Glyceryl Cocoate, PEG-40 Hydrogenated Castor Oil, *Glycine Soja (Soybean) Seed Extract, Fragrance,*Tussilago Farfara (Coltsfoot) Flower Extract, Phenyl Trimethicone, *Mentha Piperita (Peppermint) Leaf Extract, Phenoxyethanol, *Urtica Dioica (Nettle) Extract, Chlorphenesin, Ethylhexylglycerin, *Salvia Officinalis (Sage) Leaf Extract, Panthenol, Iodopropynyl Butylcarbamate, *Achillea Millefolium (Yarrow) Extract, *Equisetum Arvense Extract, *Althaea Officinalis (Marshmallow) Root Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Thymus Vulgaris (Thyme) Extract, *Eucalyptus Globulus Leaf Extract, Disodium EDTA, Calcium Aluminum Borosilicate, *Rosmarinus Officinalis (Rosemary) Leaf Extract, Silica, Titanium Dioxide, Tin Oxide, *Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract. *USDA Organically produced ingredient. Due to the chain of supply, certain GIOVANNI® products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product. Please note this ingredient list is applicable only for product distribution in the United States. From time to time we may have ingredient changes to some of our products due to newer more natural raw materials or botanicals becoming available. Directions: Flip open lid. Scoop out. Piece through damp or dry hair. Play all day. Add wicked separation. Style hair to the max. Define with shine