Aveeno Plant Protein Blend Shampoo, 12 fl oz — Strengthening, Frizz-Control with Oat & Vegan Keratin

Aveeno Plant Protein Blend Shampoo is a strengthening, frizz-control cleanser formulated with oat, plant protein, vegan keratin and chia to help nourish strands and support a healthier-looking scalp.

This 12 fl oz bottle from Aveeno’s Scalp Soothing Haircare Collection combines plant-powered ingredients with a gentle base to soften hair, reduce frizz, and support stronger hair over time. The formula contains oat as the first ingredient and is free from sulfates, parabens, and dyes, making it suitable for routine use on frizzy or damaged hair. Use it in a simple wash-rinse-repeat routine and follow with the matching Aveeno Plant Protein Blend Conditioner for best results.

How does this shampoo help control frizz while caring for hair?

The blend is designed to smooth and nourish strands so hair feels softer and more manageable after washing. Plant protein and vegan keratin work to reinforce the hair fiber, while chia seeds and oat provide moisture and calming properties for the scalp.

• Plant protein and vegan keratin to help strengthen strand structure
• Oat as the first ingredient for soothing and hydration
• Chia seeds add moisture-binding nutrients to reduce dryness-related frizz
• Free of sulfates, parabens, and dyes for gentler cleansing

Will this damage-prone hair get stronger with regular use?

Regular use is intended to support hair resilience by replenishing proteins and moisture that help reduce breakage. While individual results vary, the formulation focuses on improving softness and manageability, which can make hair less prone to snapping during styling.

• Strengthening ingredients aimed at reducing breakage
• Gentle enough for routine use to maintain hair health
• Designed to work with a complementary conditioner for optimum moisture

Is this shampoo suitable for a sensitive or flaky scalp?

Aveeno’s Scalp Soothing line emphasizes calming botanicals and oat to help soothe the scalp. The absence of harsh sulfates and added dyes lowers the risk of irritation for many users, though those with severe scalp conditions should consult a specialist.

• Oat-first formulation for known soothing properties
• Sulfate-free cleansing to avoid over-stripping natural oils
• Part of a clinically-informed collection focused on scalp comfort

How should I use this shampoo to get the best results?

Apply generously to wet hair, lather through to the ends, and rinse thoroughly. For improved softness and manageability, follow with Aveeno Plant Protein Blend Conditioner; repeat use helps maintain the strengthening and frizz-control benefits.

• Wet hair, apply shampoo, massage into a full lather
• Rinse completely for a clean finish
• Follow with the matching conditioner for deep hydration and smoother strands

Who is this for: Aveeno Plant Protein Blend Shampoo is aimed at people with frizzy, dry, or damaged hair looking for a plant-inspired strengthening shampoo that also soothes the scalp. It's a practical choice for anyone who prefers formulas without sulfates, parabens, or dyes and who wants a gentle everyday cleanser that pairs with a conditioner for fuller moisture and manageability.

Ingredients

Colloidal Oatmeal Extract, Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate, Hydrolyzed Vegetable Protein, Hydrolyzed Pea Protein, Salvia Hispanica Seed Oil, Polyquaternium-22, PEG-7 Amodimethicone, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, Polyquaternium-39, Laureth-4, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Hexylene Glycol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Citric Acid, Sodium Citrate, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum).