Aveeno Plant Protein Blend Strengthening Shampoo 12 fl oz — Oat-First, Vegan Keratin for Frizz Control

Aveeno Plant Protein Blend Shampoo is a strengthening, oat-first shampoo formulated with plant protein, vegan keratin, and chia seeds to help reduce frizz and support stronger, healthier-looking hair.

This shampoo is part of Aveeno’s Scalp Soothing Haircare Collection and is crafted to nourish strands while calming the scalp. The formula uses oat as its primary ingredient and combines plant-derived protein, vegan keratin, and chia seed extracts to target dryness and manageability without sulfates, parabens, or dyes. It aims to soften hair, help control frizz, and support strand resilience so hair looks smoother and feels stronger over time.

How does this shampoo help with frizz and manageability?

The blend of plant protein, vegan keratin, and chia seeds works to smooth the hair surface and improve softness, which helps control flyaways and frizz. Regular use helps hair feel more manageable, making styling simpler and reducing the need for heavy styling products.

• Plant protein helps reinforce weakened strands from root to tip.
• Vegan keratin smooths the hair cuticle to reduce friction and frizz.
• Chia seeds provide lightweight nourishment without weighing hair down.
• Oat base offers gentle moisture that supports pliability and softness.

What are the key ingredients and why are they included?

Oat is the primary ingredient, selected for its calming and moisturizing properties that benefit both scalp and hair. Plant protein and vegan keratin contribute to strand strength and surface smoothness, while chia seed extract offers nutrient-rich conditioning for improved texture.

• Oat: soothes and hydrates the scalp and hair fiber.
• Plant protein: rebuilds and reinforces fragile hair structures.
• Vegan keratin: helps smooth the cuticle for a shinier finish.
• Chia seed extract: lightweight conditioning and nutrient support.

How do I use this shampoo for best results?

Use on thoroughly wet hair, applying a generous amount to the scalp and lengths, then massage to create a lather before rinsing completely. For optimal moisture and detangling, follow with Aveeno Plant Protein Blend Conditioner as part of a two-step routine.

• Wet hair fully before applying the shampoo.
• Massage into scalp and work through to the ends for full coverage.
• Rinse thoroughly to remove residue and buildup.
• Pair with the matching conditioner for added softness and manageability.

Is this product free from harsh additives and suitable for everyday use?

The shampoo is formulated without sulfates, parabens, and dyes, aligning with a gentler approach to everyday hair care. While designed for regular use, individual scalp and hair needs vary, so monitor how your hair responds and adjust frequency as needed.

• Free of sulfates, parabens, and artificial dyes.
• Part of a clinically-informed scalp-soothing collection.
• Gentler surfactants support routine cleansing without overdrying.
• Suitable for frizzy, damaged, or dry-prone hair seeking strengthening care.

Who is this for: Aveeno Plant Protein Blend Shampoo is aimed at people with frizzy, damaged, or dry hair looking for a strengthening, oat-forward cleanser that improves manageability. It’s a good choice for those who prefer formulas without sulfates, parabens, or dyes and want a product that targets both scalp comfort and strand strength. If you’re building a simple, nourishing hair routine focused on moisture and frizz control, this shampoo pairs well with the matching conditioner for fuller benefits.

Ingredients

Colloidal Oatmeal Extract, Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate, Hydrolyzed Vegetable Protein, Hydrolyzed Pea Protein, Salvia Hispanica Seed Oil, Polyquaternium-22, PEG-7 Amodimethicone, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, Polyquaternium-39, Laureth-4, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Hexylene Glycol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Citric Acid, Sodium Citrate, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum).