Aveeno Positively Radiant Brightening Facial Cleanser — 11 fl oz, Soy Extract, Sulfate-Free Gentle Daily Wash

A gentle, soy-based facial cleanser that lifts away dirt, oil, and makeup while helping even skin tone and reveal a more radiant-looking complexion with daily use.

This Aveeno Positively Radiant Brightening Facial Cleanser is formulated to cleanse without stripping, using moisture-rich soy extract to help reduce the appearance of dullness and uneven texture. The soap-free, sulfate-free and oil-free formula removes impurities and light makeup while being hypoallergenic and non-comedogenic, making it suitable for everyday use across most skin types. Free of parabens, phthalates and dyes, its mild fragrance is designed to be gentle on sensitive skin.

How does this cleanser help improve skin tone and radiance?

The cleanser contains soy extract, an ingredient chosen for its ability to support a more even-looking complexion over time. By removing dirt and excess oil gently, it creates a clean base so your skin’s natural radiance can show through with regular use. It’s not a treatment serum, but it supports brighter-looking skin as part of a daily routine.

• Moisture-rich soy extract to promote smoother, more even texture
• Daily use helps reduce the look of dullness
• Prepares skin for follow-up products like moisturizer or SPF

Is this safe for sensitive or acne-prone skin?

The formula is hypoallergenic, non-comedogenic and free from sulfates, oils, parabens, phthalates and dyes, which lowers the risk of irritation or pore-clogging. Because it’s soap-free and gentle, many people with sensitive skin tolerate it well; however, patch testing a new product is always recommended. If you have specific skin conditions, consult a dermatologist.

• Hypoallergenic and non-comedogenic for reduced irritation risk
• Sulfate-, paraben-, phthalate- and dye-free formulation
• Gentle cleanser suitable for daily morning and evening use

How should I use it in my daily skincare routine?

Apply to wet skin, work into a light lather with gentle circular motions, then rinse and pat dry. Use morning and evening as your first step; follow with a serum or moisturizer and daytime SPF if heading outdoors. This cleanser works well ahead of the Aveeno Positively Radiant Daily Moisturizer SPF 30 for a simple, effective routine.

• Massage onto wet face to lift away dirt, oil, and light makeup
• Rinse thoroughly and pat skin dry—avoid aggressive rubbing
• Follow with moisturizer and SPF for daytime protection

Will this remove makeup and sunscreen effectively?

The cleanser removes everyday dirt, oil and light makeup reliably, making it a good daily wash. For heavy or waterproof makeup and sunscreens, you may prefer a dedicated makeup remover or double-cleanse approach. This product excels as a gentle daily face wash rather than a heavy-duty makeup remover.

• Effective for routine makeup, oil, and environmental buildup
• May require a double cleanse for water-resistant cosmetics
• Leaves skin clean and prepped for next skincare steps

Who is this for: Aveeno Positively Radiant Brightening Facial Cleanser is intended for anyone seeking a mild daily cleanser that supports a more even-looking complexion without harsh surfactants. It’s a good match for people with normal to sensitive skin who want a soap-free, dermatologist-recommended option that pairs well with moisturizers and SPF. If you wear heavy waterproof makeup or need targeted treatments for specific skin concerns, combine this wash with a makeup remover or treatment products as needed.

Ingredients

Water, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Sodium Chloride, Coco-Glucoside, Glyceryl Oleate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Caprylyl Glycol, PEG-80 Sorbitan Laurate, Sodium Hydroxide, Fragrance, 1,2- Hexanediol, Citric Acid, Butylene Glycol, PEG-16 Soy Sterol, Tropolone, Glycine Soja (Soybean) Protein