Aveeno Color Protect Strengthen+ Shampoo — Fresh Blackberry & Quinoa, 12 fl oz, Sulfate-Free Color Care

Aveeno Color Protect Strengthen+ Blackberry Quinoa Shampoo is a sulfate-free hair cleanser that soothes the scalp and helps strengthen color-treated strands with oat, blackberry extract, and quinoa protein.

This shampoo pairs oat-first formulation with a blackberry and quinoa protein blend designed to help maintain color vibrancy while reducing breakage. Formulated without sulfates, parabens, or dyes, it’s intended for routine use on color-treated and heat-styled hair. The scent is fresh and subtly fruity, and the brand highlights responsibly sourced oats from a small Mississippi River Valley mill to support a gentle, scalp-focused experience.

How does this shampoo protect color-treated hair?

The formula avoids harsh sulfates and dyes that can accelerate color fading, while quinoa protein works to strengthen weakened strands. Regular use can help hair look brighter and feel more resilient without stripping salon color.

• Sulfate-free base to minimize color stripping
• Quinoa protein to fortify fragile hair fibers
• Oat-first formulation to support a healthy scalp environment
• Free from parabens and added dyes

Will it soothe my scalp and reduce irritation?

Aveeno starts with oat as the primary ingredient, chosen for its calming properties on skin and scalp. This shampoo aims to support a balanced scalp environment that can feel less tight or dry after washing.

• Oat as the top ingredient for gentle cleansing
• Formulated to avoid common irritants like sulfates and dyes
• Light, farm-fresh fragrance that’s not overpowering
• Suitable for everyday or regular use

How does it help with hair breakage and strength?

Proteins from quinoa help bolster the hair’s structural integrity, which can reduce snapping and split ends over time. Combined with a gentle cleansing base, the shampoo cleans without roughing up the hair cuticle, helping strands retain moisture and manageability.

• Quinoa protein supports strand reinforcement
• Prevents mechanical damage by smoothing the cuticle
• Designed for use before conditioning treatments for best results
• Works on color-treated and heat-styled hair

What scent and sensory experience can I expect?

The scent is described as fresh and subtly fruity, driven by blackberry notes balanced with clean, oat-forward undertones. The lather is soft and manageable, rinsing out cleanly without a heavy residue.

• Fresh blackberry top notes with a light, clean base
• Soft, creamy lather that rinses easily
• Non-greasy finish to pair with leave-in or rinse-out conditioners
• Farm-to-shower inspiration in fragrance and ingredient sourcing

Who is this for? This Aveeno shampoo is aimed at people with color-treated or heat-styled hair who want a gentler daily or regular cleanser that prioritizes scalp comfort and strand strength. It’s a good fit for shoppers seeking products without sulfates, parabens, or artificial dyes—especially those who prefer ingredient transparency and responsibly sourced oats. If you need stronger repair for severe damage, consider pairing this shampoo with a protein-rich mask or targeted treatment.

Ingredients

Colloidal Oatmeal Extract, Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate, Rubus Villosus (Blackberry) Fruit Extract, Hydrolyzed Quinoa, PEG-7 Amodimethicone, Polyquaternium-22, Polyquaternium-39, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Laureth-4, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Glycerin, Citric Acid, Sodium Citrate, Hexylene Glycol, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum).