Aveda Invati Ultra Advanced Exfoliating Shampoo Rich — 6.7 oz | Scalp-Exfoliating, Reduces Breakage

Aveda Invati Ultra Advanced Exfoliating Shampoo Rich is a creamy, scalp-exfoliating shampoo formulated to cleanse and help reduce hair loss from breakage when used as part of the four-step Invati Ultra Advanced system.

This nourishing shampoo is designed for medium to thick thinning hair and normal to oily scalps. It uses wintergreen-derived salicylic acid to gently lift oil and environmental buildup that can clog pores, while a babassu-derived cleanser produces a rich lather that rinses clean. The product is vegan, Leaping Bunny approved, and formulated without silicones, sulfates (SLS/SLES), parabens, phthalates, mineral oil, petrolatum, paraffin, synthetic fragrance, or animal-derived ingredients.

How does this shampoo address buildup without over-drying the scalp?

The formula relies on wintergreen-derived salicylic acid to exfoliate the scalp and remove excess oil, dead skin, and residue from styling products. A babassu-derived surfactant provides gentle cleansing and a creamy lather that rinses away without stripping hair. These ingredients balance effective pore-clearing with scalp comfort, making it suitable for normal to oily scalps.

• Wintergreen-derived salicylic acid gently dissolves sebum and residue
• Babassu-derived cleansing agent produces a rich, non-irritating lather
• Formulated to rinse clean, preserving natural hair shine

Will this shampoo help reduce hair loss or thinning?

When used as the first step in the complete Invati Ultra Advanced four-step regimen, laboratory testing shows a 77% reduction in hair loss due to breakage on treated tresses. The shampoo's role is to clear clogged pores and create a clean foundation so the follow-up conditioner, serum, and leave-in treatment can work more effectively on strand strength and thickness.

• Part of a four-step system clinically tested for breakage reduction*
• Prepares the scalp for conditioner and targeted scalp treatments
• Helps hair appear shinier and smoother when rinsed clean

How should I use the Exfoliating Shampoo Rich for best results?

Apply to wet hair and scalp, massage thoroughly to create a creamy lather, then rinse. For optimal performance follow with Invati Ultra Advanced Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment. Adjust to the Light versions if you have finer hair for balanced handling and weight.

• Massage into wet scalp and hair, then rinse thoroughly
• Use in sequence with the Invati Ultra Advanced conditioner, serum, and leave-in
• Choose the Light shampoo/conditioner pair for fine-to-medium hair types

What is excluded from the formula and why might that matter?

Aveda formulates this shampoo without common additives such as silicones, SLS/SLES, parabens, phthalates, mineral oil, petrolatum, paraffin, synthetic fragrance, formaldehyde donors, and animal-derived ingredients. This cleaner ingredient profile suits users who prefer plant-forward, cruelty-free products and aim to avoid buildup from heavy conditioning agents or synthetic fragrances.

• Free from silicones and heavy mineral oils that can weigh hair down
• No synthetic fragrance or common preservatives some customers avoid
• Vegan, Leaping Bunny approved, and largely plant-derived ingredients**

Who is this for: Aveda Invati Ultra Advanced Exfoliating Shampoo Rich is intended for people with medium to thick hair showing signs of thinning, and for those with normal to oily scalps who want a gentle exfoliating cleanse. It's best used by anyone who prefers a plant-forward, cruelty-free shampoo and who plans to follow with the Invati Ultra Advanced conditioner, scalp serum, and leave-in treatment for complete regimen benefits.

*Reduction in hair loss due to breakage observed in repeat grooming tests using the Invati Ultra Advanced four-step system. **Per ISO 16128, percentage reflects ingredients from plants, non-petroleum minerals, and/or water.

Ingredients

Ingredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Propanediol, Disodium Coco-glucoside Citrate, Glyceryl Oleate, Coco-glucoside, Hydrogenated Lecithin, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Emblica Officinalis Fruit Extract, Zingiber Officinale (ginger) Root Extract, Eclipta Prostrata Extract, Alpinia Officinarum Root Extract, Caffeine, Salicylic Acid, Glycerin, Ethyl Macadamiate, Glycol Stearate, Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Tocopherol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52744 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.