Aveda Botanical Repair Strengthening Shampoo 1.7 fl oz — Silicone-Free, 94% Naturally Derived Bond-Building Cleanser

Aveda Botanical Repair Strengthening Shampoo is a silicone-free, plant-derived cleanser designed to gently remove buildup while helping fortify and improve the condition of damaged hair.

This lightweight shampoo is the first step in Aveda’s Botanical Repair system, formulated with largely plant-based ingredients and bond-supporting molecules to help hair feel stronger and look healthier after regular use. The formula is 94% naturally derived* and removes excess sebum, pollution residue, and product buildup without harsh sulfates or silicones. It also carries Aveda’s Pure-Fume aroma built from certified organic ylang-ylang, rose, and marjoram.

How does this shampoo repair and strengthen hair?

The shampoo uses plant-derived bond-building molecules and conditioning oils to help improve hair resilience from the inside out. It gently cleanses while helping to restore hair structure that can be weakened by styling, heat, or environmental stress.

• Contains plant-derived bond builders and avocado, green tea, and sacha inchi oils.
• Silicone-free formula avoids buildup that can weigh hair down.
• Removes sebum, pollution, and product residues for cleaner, more responsive hair.

Will it work on my hair type and damaged ends?

The shampoo is formulated to be effective across hair textures and damage levels; it’s gentle enough for repeated use and pairs with the Botanical Repair strengthening conditioner for enhanced repair benefits. While it helps improve the condition of damaged hair, more significant structural repair is achieved when used with the matching conditioner.

• Suitable for fine to thick hair and most textures.
• Best results occur when followed by Botanical Repair Strengthening Conditioner.
• Safe for color-treated hair, as it is free from SLS/SLES and harsh sulfates.

How do I use this shampoo in my routine?

Use this bottle as the cleansing step in your Botanical Repair system: work a small amount into wet hair, rinse thoroughly, and follow with the strengthening conditioner for bond-building benefits. For heavier buildup, a second shampoo can be helpful.

• Massage into wet hair until it lathers lightly; rinse well.
• Follow immediately with Botanical Repair Strengthening Conditioner for best results.
• Use consistently—frequent rinsing and conditioning helps maintain improved hair strength.

What is in the formula and what’s omitted?

The formula leans on plant-derived ingredients (94% naturally derived per ISO 16128*) and includes avocado oil and sacha inchi oils along with green tea extract. It intentionally excludes many commonly used additives to reduce irritation and buildup.

• Includes plant-derived bond-building molecules, avocado oil, green tea, sacha inchi.
• Formulated without silicones, animal-derived ingredients, SLS/SLES, parabens, phthalates, synthetic fragrance, and mineral oil.
• Vegan, cruelty-free, and crafted by a Certified B Corp.

Who is this for: Aveda Botanical Repair Strengthening Shampoo is made for anyone seeking a gentler, plant-forward cleansing option that supports hair strength — especially people with chemically or mechanically stressed hair who want to minimize buildup while improving hair condition. It’s a good match for those who prefer silicone-free, mostly naturally derived formulations and who plan to use the full Botanical Repair regimen for optimal bond-repairing performance.

*Per ISO 16128: ingredients from plants, non-petroleum minerals and/or water. For enhanced strengthening, use with Botanical Repair Strengthening Conditioner.

Ingredients

Ingredients: Water Aqua Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Propanediol, Babassuamidopropyl Betaine, Sodium Chloride, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Persea Gratissima (avocado) Oil, Plukenetia Volubilis (sacha Inchi) Seed Oil, Camellia Oleifera Seed Oil, Octyldodecyl Citrate Crosspolymer, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Acrylates Copolymer, Glycol Distearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Glycol Stearate, Fragrance (parfum), Linalool, Eugenol, Geraniol, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Citral, Benzyl Benzoate, Limonene, Sodium Hydroxide, Tartaric Acid, Citric Acid, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol ILN51012 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.