Aveda Invati Ultra Advanced Exfoliating Shampoo Light — 33.8 fl oz | Scalp-Exfoliating, Lightweight Cleanse for Fine to Medium Thi

This lightweight cleanser is the first step in Aveda's four-part Invati Ultra Advanced system. It uses wintergreen-derived salicylic acid to loosen oil, product build-up and environmental residues that can sit on the scalp, while a babassu-derived surfactant creates a gentle lather that rinses clean. Designed to prepare the scalp and strands for the Thickening Conditioner, Revitalizing Scalp Serum and Fortifying Leave-In Treatment, this formula aims to improve manageability and promote fuller-feeling hair when used as directed.

How does this shampoo remove buildup without drying my scalp?

The formula combines a plant-derived cleansing agent with wintergreen-derived salicylic acid to exfoliate and dissolve oil and debris, yet stays mild enough for frequent use on normal to oily scalps. It produces a light, airy lather that rinses away clean, minimizing residue and tightness.

• Contains wintergreen-derived salicylic acid to break down oil and environmental residues.
• Babassu-derived surfactant provides a gentle, non-irritating foam.
• Formulated without harsh sulfates (SLS/SLES), silicones, parabens or synthetic fragrance.

Will this product help hair look thicker or reduce breakage?

As step one in the Invati Ultra Advanced four-step regimen, the shampoo primes the scalp and hair for subsequent treatments that target strand strength and scalp health. In clinical testing of the complete four-step system, users saw a reduction in hair loss due to breakage; regular combined use is the intended approach.

• Part of a four-step system that demonstrated reduced breakage in testing when used together.
• Helps remove factors that can interfere with product absorption and scalp function.
• Works with Thickening Conditioner to enhance shine and strand thickness appearance.

How should I use Aveda Invati Ultra Advanced Exfoliating Shampoo Light?

Wet your hair thoroughly, then massage a small amount into scalp and lengths, focusing on areas with oil or residue. Rinse completely and follow with the Invati Ultra Advanced Thickening Conditioner, then continue the system with scalp serum and leave-in treatment for best results.

• Massage into wet scalp and hair until light lather forms, then rinse.
• Use regularly as the first step of the four-step Invati Ultra Advanced routine.
• Pair with recommended conditioner, serum and leave-in treatment for optimal results.

Is this shampoo suitable for my values and sensitivities?

Aveda formulates this shampoo with a high percentage of naturally derived ingredients and excludes many commonly avoided substances. The brand is 100% vegan, avoids animal-derived components, and holds certifications that reflect ethical and cruelty-free standards.

• 95% naturally derived ingredients per ISO 16128 criteria.
• Free from animal-derived ingredients, silicones, mineral oil, petrolatum, parabens, phthalates and synthetic fragrance.
• Aveda is a Certified B Corp and Leaping Bunny approved.

Who is this for: Aveda Invati Ultra Advanced Exfoliating Shampoo Light is aimed at people with fine to medium hair experiencing thinning or excess scalp oil who want a gentle, exfoliating cleanser. It's ideal for those who plan to use a targeted multi-step routine (shampoo, conditioner, scalp serum and leave-in) to address breakage and improve the look and feel of thinning hair, while preferring formulations with high levels of plant-derived ingredients and cruelty-free credentials.

Ingredients

Ingredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Propanediol, Cocamide Mipa, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Zingiber Officinale (ginger) Root Extract, Alpinia Officinarum Root Extract, Emblica Officinalis Fruit Extract, Eclipta Prostrata Extract, Glycerin, Caprylyl Glycol, Caffeine, Salicylic Acid, Acrylates Copolymer, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Babassuamidopropyl Betaine, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52738 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.