Aveda Brilliant Shine Boosting Clarifying Shampoo 8.5 fl oz — Adds Shine, Silicone-Free

This gentle clarifying shampoo delivers a deep cleanse without stripping hair’s natural feel, formulated from plants, non-petroleum minerals and water per the ISO 16128 standard. Designed for anyone who wants a fresh start between styling sessions, it clears away residue and debris while leaving behind Aveda’s signature floral aroma of jasmine, rose and certified organic clove.

How does this shampoo remove product build-up without over-drying?

The formula targets deposits from styling products, oils and environmental grime with cleansing agents selected to rinse away residue while preserving hair’s natural texture. Because it’s free of silicones and harsh sulfates, it clears buildup but won’t leave hair feeling stripped or brittle.

• 97% naturally derived ingredients per ISO 16128 for a plant-forward clean
• No SLS or SLES; avoids harsh lathering sulfates that can over-dry
• Silicone-free finish that rinses clean for natural movement

Will this add shine and softness to my hair?

Yes—Brilliant Shampoo is part of Aveda’s shine-focused line, formulated to restore smoothness and surface light-reflection. It helps hair look polished after rinsing, making it easier to follow with a conditioner or styling product.

• Formulation designed to enhance surface gloss and manageability
• Rinses clean so light bounces off strands more evenly
• Pairs with Brilliant Conditioner for amplified softness and shine

What fragrance and sensory experience should I expect?

The shampoo features Aveda’s iconic floral-plant aroma built from pure flower and plant essences—prominent jasmine and rose notes balanced by certified organic clove. The scent is concentrated in the product experience but formulated without synthetic fragrance ingredients.

• Notes of jasmine and rose for a familiar Aveda signature scent
• Certified organic clove and other pure essences, no synthetic fragrance
• Clean, spa-like sensory profile that complements salon routines

How should I use it in my routine for best results?

Massage into wet hair and scalp to emulsify and lift away buildup, then rinse thoroughly; repeat if hair feels particularly weighed down. Follow with Brilliant Conditioner to lock in softness and maintain the shine effect.

• Apply to wet hair and massage scalp to break down deposits
• Rinse thoroughly; repeat for heavy product buildup
• Finish with Brilliant Conditioner for hydration and polish

Aveda Brilliant Shine Boosting Shampoo is appropriate for all hair types seeking a deeper clean and enhanced shine without silicones or synthetic fragrances. It’s a good choice for anyone who uses styling products regularly, lives in an urban environment with buildup concerns, or wants a plant-forward clarifying option that pairs well with salon routines and the rest of the Brilliant family.

Ingredients

Ingredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamidopropyl Hydroxysultaine, Salicylic Acid, Sodium Chloride, Polyquaternium-4, Ammonium Sulfate, Sodium Hydroxide, Citric Acid, Fragrance (parfum), Limonene, Eugenol, Linalool, Hydroxycitronellal, Geraniol, Citronellol, Sodium Phytate, Phenoxyethanol, Benzoic Acid, Potassium Sorbate ILN99112 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.