Aveda Botanical Repair Strengthening Shampoo 33.8 fl oz — Bond-building, Silicone-Free Cleanse

Aveda Botanical Repair Strengthening Shampoo is a silicone-free, plant-powered cleanser that helps strengthen and repair damaged hair while removing buildup.

This gentle shampoo is formulated to clean hair and scalp without harsh sulfates or silicones, while supporting hair integrity with bond-building technology and 94% naturally derived ingredients. It pairs a light, floral Pure-Fume aroma with a formulation that targets excess sebum, product residue, and environmental particles that weigh hair down. Designed to be safe for colored and chemically processed hair, it’s the first step in the Botanical Repair regimen and works across a wide range of textures and lengths.

How does this shampoo support damaged hair?

The formula contains ingredients that help rebuild internal hair structure, improving resilience against breakage and wear. Regular use as part of the Botanical Repair system encourages stronger-feeling strands without leaving heavy residues.

• Bond-building components that reinforce weakened links in the hair fiber
• Silicone-free cleansing to avoid coating hair while improving manageability
• Removes product buildup and pollutants that can exacerbate damage

Will it work for my hair type and color-treated hair?

This shampoo is formulated to be versatile across hair types—fine, thick, curly, straight—and is safe for color- and chemically-treated hair. It cleanses without stripping color, helping preserve tone while addressing structural concerns.

• Suitable for all textures and lengths
• Safe for colored, permed, or chemically processed hair
• Balances cleansing and conditioning needs to maintain vibrancy

What kind of scents and ingredients are used?

Aveda uses a Pure-Fume blend made from certified organic ylang-ylang, rose, marjoram, and other botanical essences for a floral, layered aroma. The formula emphasizes naturally derived components and avoids many common synthetic additives.

• 94% naturally derived formulation per ISO 16128
• Free from silicones, parabens, phthalates, and synthetic fragrance
• Contains plant and mineral-sourced ingredients rather than animal-derived content

How should I use it for best results?

Use this shampoo as the cleansing step in the Botanical Repair routine—apply to wet hair, lather gently, and rinse thoroughly. For optimal strengthening, follow with the Botanical Repair Strengthening Conditioner; regular pairing delivers the best improvement in hair condition.

• Wet hair thoroughly, apply a small amount, massage into scalp and lengths
• Rinse and repeat if hair is heavily soiled or product-laden
• Finish with the matching Botanical Repair conditioner to complete the bond-building system

Who is this for? If you want a salon-grade shampoo that focuses on restoring hair strength while avoiding silicones and many synthetic additives, Aveda Botanical Repair Strengthening Shampoo is suited for you. It’s a practical choice for people with weakened, chemically treated, or frequently styled hair who also prefer formulas leaning on naturally derived botanicals and a floral, plant-based fragrance. Ideal for anyone seeking a gentle daily cleanser that contributes to longer-term hair resilience when used consistently within the Botanical Repair system.

Ingredients

Ingredients: Water Aqua Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Propanediol, Babassuamidopropyl Betaine, Sodium Chloride, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Persea Gratissima (avocado) Oil, Plukenetia Volubilis (sacha Inchi) Seed Oil, Camellia Oleifera Seed Oil, Octyldodecyl Citrate Crosspolymer, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Acrylates Copolymer, Glycol Distearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Glycol Stearate, Fragrance (parfum), Linalool, Eugenol, Geraniol, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Citral, Benzyl Benzoate, Limonene, Sodium Hydroxide, Tartaric Acid, Citric Acid, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol ILN51012 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.