Aveda Be Curly Advanced Shampoo for Curly, Coily & Wavy Hair — 33.8 fl oz, Moisturizing, Sulfate‑Free

Aveda Be Curly Advanced Shampoo is a creamy, sulfate- and silicone-free wash that gently removes buildup while restoring moisture and curl definition for curly, coily, and wavy hair.

Made with 94% naturally derived ingredients, this rich shampoo cleanses without stripping natural oils and includes a plant-derived curl-strengthening peptide plus kokum seed butter to soften and detangle. Designed by texture specialists, the formula works best paired with Be Curly Advanced Conditioner to help shield strands from humidity and reduce frizz after a single wash. The scent blends certified organic citrus and floral essences for a refreshing Pure-Fume aroma. Free from animal-derived ingredients, silicones, sulfates (including SLS/SLES), synthetic fragrances, parabens, phthalates, mineral oil, and other common additives.

How does this shampoo clean curly hair without drying it out?

The Be Curly Advanced Shampoo uses gentle, sulfate-free surfactants that lift dirt and product buildup but avoid harsh stripping. Kokum seed butter and plant-derived peptides replenish moisture and give slip, so curls detangle more easily and resist breakage during washing.

• Gently removes oils, pollutants, and styling residue without aggressive detergents.
• Kokum seed butter provides conditioning and slip for easier detangling.
• Peptide from plant proteins helps support strand resilience and curl structure.
• Sulfate- and silicone-free to preserve natural curl elasticity and shine.

Will it help reduce frizz and protect against humidity?

When used with the matching Be Curly Advanced Conditioner, this shampoo helps form a protective layer around the curl, which can reduce frizz and improve definition in humid conditions. The formula is created to enhance curl pattern clarity and smooth the hair cuticle for a more controlled finish.

• Pairs with Be Curly Advanced Conditioner to lock in moisture and minimize frizz.
• Envelops curls to resist humidity-related swelling and flyaways.
• Leaves hair smoother to support styling and define natural shape.

What ingredients should I know about and are there things excluded?

The formula is 94% naturally derived per ISO 16128, combining plant extracts, non-petroleum minerals, and water. Key actives include a plant-protein peptide for strength and kokum seed butter for conditioning. Aveda avoids many common additives so the shampoo is free of silicones, sulfates, synthetic fragrances, and more.

• Highlighted: plant-derived peptide for curl support and kokum butter for moisture.
• Free of sulfates (SLS/SLES), silicones, synthetic fragrances, parabens, phthalates, and mineral oil.
• 100% vegan formulation; Certified B Corp and Leaping Bunny approved.

How should I use it for the best curly results?

Wet hair thoroughly, then apply a quarter-sized amount or more depending on length and density. Gently massage into scalp and work through strands to break up buildup, then rinse and follow with Be Curly Advanced Conditioner to maximize definition and manageability.

• Use on wet hair, massage to cleanse scalp and lengths, then rinse well.
• Follow with Be Curly Advanced Conditioner for added slip and frizz control.
• Adjust amount for thicker or longer hair; repeat if very product-laden.

Who is this for: Aveda Be Curly Advanced Shampoo is tailored for people with natural curls, coils, and waves who need a moisture-balancing, cleansing routine that enhances definition without heavy silicones or sulfates. It suits those seeking plant-forward ingredients, a refreshing citrus-floral scent, and a cruelty-free, vegan option from a brand focused on texture expertise. Ideal for anyone looking to reduce frizz, ease detangling, and protect curl shape during humid weather or frequent styling.

Ingredients

Ingredients: Water Aqua Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (kokum) Seed Butter, Helianthus Annuus (sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52341 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.