VITAMINS hair cosmetics Keratin Purple Shampoo for Blondes - Blue Toning, Keratin & Argan Oil Repair

VITAMINS hair cosmetics Keratin Purple Shampoo is a blue-toning, keratin-enriched shampoo that neutralizes yellow and orange brassy tones while restoring moisture and strength to bleached, blonde, silver, grey, and highlighted hair.

This shampoo combines color-depositing violet-blue pigments with keratin, argan oil, and jojoba oil to both tone and treat. Designed for color-treated and naturally light hair, it lifts away unwanted warm undertones, clarifies product buildup, and helps hair feel smoother and appear glossier without stripping salon color. It also includes UV-protective ingredients to help reduce color fading from sun exposure.

How does this purple shampoo remove brassiness without drying out hair?

The violet-blue pigments counteract yellow and orange tones by depositing color onto the hair shaft as you wash, balancing tone while cleansing. Keratin plus argan and jojoba oils deliver strengthening proteins and seal in moisture so hair isn’t left brittle after toning. The formula is clarified to remove residue, yet conditioning agents keep strands soft and manageable.

• Blue-purple pigments neutralize warm undertones gradually with repeated use.
• Keratin rebuilds weakened hair fibers and reduces breakage.
• Argan and jojoba oils hydrate and add shine without heaviness.
• Clarifying action lifts product buildup for a cleaner tone base.

How often should I use VITAMINS Keratin Purple Shampoo for best results?

Frequency depends on how warm your tone is and how porous your hair is after bleaching. For moderate brassiness, use once or twice a week; for stronger brassy tones, try 2–3 times a week, leaving the lather on for 1–5 minutes. Always follow with a moisturizing conditioner or leave-in treatment when using more frequently.

• 1–2 times weekly for maintenance and subtle toning.
• 2–3 times weekly for noticeable brass control on bleached hair.
• Shorter application times for fine hair; longer for coarse or porous hair.
• Follow with a hydrating conditioner to lock in moisture.

Will this shampoo protect my color and prevent fading?

The formula is color-safe and includes UV-protective components to reduce fading from sun exposure and environmental stressors. Regular use helps maintain the intended tone of blonde, silver, grey, and ash hair while clarifying oils and buildup that can dull color. It’s designed to be used alongside your regular color-care routine, not as a replacement for professional color maintenance.

• Color-safe detergents clean without stripping salon-applied dye.
• UV protection helps minimize sun-related fading and brassiness.
• Clarifying ingredients preserve vibrancy by removing residue.
• Pairs with conditioners and masks for extended color life.

How does the keratin and oil blend improve damaged bleached hair?

Keratin works to temporarily rebuild and reinforce the hair’s protein structure, which can be compromised after bleaching. Argan and jojoba oils penetrate the strand surface to replenish lipids and add slip, reducing tangles and breakage. Together they help hair look smoother, feel stronger, and reflect more light for a shinier finish.

• Keratin helps mend weakened hair fibers and reduces split ends.
• Argan oil increases shine and improves manageability.
• Jojoba oil provides lightweight hydration and scalp balance.
• Regular use can lead to softer, less brittle-feeling hair.

Who is this for: VITAMINS Keratin Purple Shampoo is formulated for anyone with bleached, highlighted, platinum, silver, grey, white, or ash-toned hair who wants to neutralize brassiness while improving texture and shine. It’s suitable for color-treated hair needing gentle clarifying and toning plus strengthening care. If you have very dark natural hair and are looking only to preserve warmth, a purple shampoo may not be necessary; for lightened or silver tones, it offers targeted toning and conditioning benefits.

Ingredients

Aqua, Sodium Coceth Sulfate, Cocamidopropyl Betain, Lauramide DEA, Glycol Distearate, Polyquaternium 10, Hydrolized Keratin, Glycerin, Citric Acid, EDTA, Laureth 4, Phenoxyethanol, Chlorphenesin, Argania Spinosa Kernel Oil (Argan Oil) Linum Usitatissimum (Linseed) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Triticum Vulgare (Wheat) Germ Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Hippophae Rhamnoides (Common Sea Buckthorn Oblipicha) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Extract Violet 2 ,Helianthus Annuus (Sunflower) Seed Oil, Tocopheryl Acetate, Lomonene, Linalool