VANIDOX Purple Toning Shampoo for Grey and Silver Hair, 16 fl oz — Sulfate-Free, Pigment-Rich Moisturizing & Strengthening

VANIDOX Brass Toning Purple Shampoo is a sulfate-free, pigment-rich cleanser that neutralizes yellow tones and refreshes silver and grey hair.

This purple shampoo is formulated to preserve cool, luminous grey and silver shades while delivering moisture and strengthening ingredients. Infused with violet pigment plus conditioning actives like sea buckthorn oil, hydrolyzed keratin, collagen, silk protein and hyaluronic acid, the formula reduces brassiness and helps hair feel softer and more manageable after color treatments or natural graying.

How does VANIDOX neutralize unwanted yellow or brassy tones?

The product deposits violet pigment that cancels warm, yellow undertones on grey, silver, or highlighted hair. With controlled toning action, it refreshes cool hues without over-toning, so you can maintain the shade between salon visits.

• Violet pigments target brassiness to restore cooler reflections.
• Sulfate-free base gently cleans without stripping color.
• Regular use keeps silver and grey tones vibrant longer.
• Safe for color-treated hair when used as directed.

What nourishing ingredients help improve hair condition?

Beyond toning pigments, this shampoo includes conditioning and strengthening components to support hair health. Sea buckthorn oil, collagen, silk protein and hydrolyzed keratin work together to improve softness, reduce breakage, and add visible shine.

• Sea buckthorn oil supplies fatty acids and antioxidants to hydrate strands.
• Hydrolyzed keratin and collagen reinforce fiber structure and elasticity.
• Silk protein smooths cuticles for enhanced gloss and manageability.
• Hyaluronic acid helps attract and retain moisture along the hair shaft.

How should I use the shampoo for best results?

Apply to wet hair, lather, and leave in for a short rinse-in period depending on desired toning intensity, then rinse thoroughly. Frequency varies by hair porosity and brassiness level; start with once or twice weekly and adjust as needed to maintain cool tones without over-depositing pigment.

• Wet hair thoroughly before applying an even amount.
• Start with 1–3 minutes of processing time; increase gradually if needed.
• Rinse well and follow with a conditioner to seal the cuticle.
• Use regularly but not daily to avoid excess purple buildup.

Will this safe-for-color formula change my salon dye?

The sulfate-free, pigment-based shampoo is designed to refresh and neutralize without aggressively stripping professionally applied color. It tones unwanted warmth while contributing conditioning benefits, helping preserve color vibrancy between salon appointments.

• Formulated to complement color-treated and naturally grey hair.
• No sulfates to reduce harsh color fade from aggressive detergents.
• Use as part of a colored-hair maintenance routine rather than a replacement for professional services.
• Pair with a color-safe conditioner for best color longevity.

Who is this for: VANIDOX Purple Toning Shampoo is for anyone seeking to maintain cool, silver or grey hair—whether naturally gray, highlighted, or color-treated. It suits users who want gentle cleansing plus depositable violet pigment and added nourishing ingredients to minimize brassiness, improve texture, and keep silver tones luminous without harsh sulfates.