UNITE Hair BLONDA Toning Purple Shampoo — 8 fl oz, Neutralizes Brass in 60 Seconds, Brightens Blonde

BLONDA Toning Purple Shampoo by UNITE Hair is an ultra-violet shampoo that neutralizes brassy yellow and orange tones in blonde, gray, and highlighted hair in just 60 seconds.

This concentrated purple shampoo is formulated to gently cleanse while depositing violet pigments that counteract unwanted warmth, leaving hair looking brighter and cooler without frequent salon toning. Designed for weekly use, BLONDA works quickly—apply, lather, leave for one minute, and rinse—and the results last through multiple washes, especially when used alongside BLONDA Daily Shampoo.

How does BLONDA remove brass in only one minute?

BLONDA contains an ultra-violet Ext. Violet 2 pigment that directly neutralizes yellow and orange undertones by counterbalancing warm tones on the hair shaft. The fast-acting formula deposits color where it’s needed while also cleansing, so you get a visible tone correction after a single 60-second treatment.

• Use on damp hair: apply, lather, leave for 60 seconds, then rinse.
• Targets brassy pigments without heavy buildup when used as directed.
• Designed to deliver salon-style toning between appointments.

Will BLONDA damage color-treated or extension hair?

BLONDA is formulated to be safe for color-treated hair and extensions when used properly—its cleansing base is gentle and it includes hydrolyzed rice protein to help support strand strength. It’s paraben-free and vegan, so it refreshes tone without aggressive stripping.

• Contains hydrolyzed rice protein to help strengthen and protect strands.
• Safe for extension use when fully rinsed; avoid prolonged leave-in beyond instructions.
• Paraben-free and vegan for cleaner, milder performance.

How long do the toning effects last, and how often should I use it?

Toning results from BLONDA can persist through several shampoos, particularly if you follow a maintenance routine using BLONDA Daily Shampoo. For most people, a weekly 60-second treatment is enough to maintain a cool, bright blonde between salon visits.

• Weekly use recommended for maintenance of cool tones.
• Pair with BLONDA Daily Shampoo to extend toning longevity.
• Avoid daily use unless directed by a stylist to prevent over-depositing pigment.

What sensory and formulation features should I expect?

BLONDA delivers a subtle concord fragrance and a salon-grade texture that rinses clean. The formula balances effective violet pigment with a mild cleansing base so hair feels purified and looks brighter without a heavy purple residue.

• Concord-scented, pleasant but not overpowering.
• Rinses clean to avoid purple staining when used as instructed.
• Compact 8 fl oz bottle for salon or at-home upkeep.

Who is this for? BLONDA Toning Purple Shampoo is ideal for anyone with natural or color-treated blonde, highlighted, balayage, or gray hair who wants a quick at-home solution to neutralize brass and restore cooler brightness between salon appointments. It’s a practical choice for people seeking fast, repeatable toning without harsh stripping—especially those who prefer vegan, paraben-free options and want to protect hair strength while maintaining color tone.

Ingredients

Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Distearate, Phenoxyethanol, Decylene Glycol, Caprylyl Glycol, Fragrance/Parfum, Ext. Violet 2/CI 60730, Disodium EDTA, Hydrolyzed Rice Protein, Citric Acid