SHINY SILVER Purple Shampoo for Blonde & Silver Hair 2-Pack (2×12 oz) Ultra Conditioning, Anti-Brass

Shiny Silver Ultra Conditioning Purple Shampoo (2 × 12 oz / 354 ml) gently neutralizes brassiness while delivering hydrating conditioning to blonde, silver, or highlighted hair.

This two-pack of Shiny Silver Purple Shampoo is formulated to reduce yellow and brassy tones with violet pigments while restoring moisture and improving manageability. Designed for bleached, platinum, highlighted, gray or naturally blonde hair, the shampoo combines toning action with a conditioning blend of botanical extracts — including lavender, lemon, orange peel, grapefruit and tangerine — to soften strands and enhance shine. Each bottle contains 12 ounces (354 ml) so you have enough product for consistent toning and regular care routines.

How does this shampoo neutralize brassiness without overdrying?

The purple pigments counteract yellow and orange undertones, while conditioning agents and natural extracts replenish moisture so toning won’t leave hair brittle. It balances pigment correction with ingredients that smooth and hydrate the hair shaft for less breakage and better texture.

• Violet pigments target and neutralize yellow/brassy hues.
• Conditioning formula reduces dryness common with clarifying or toning shampoos.
• Botanical extracts (lavender, citrus peels) help soothe and add shine.
• Safe for repeated use on color-treated and chemically processed hair.

How should I use the Shiny Silver Purple Shampoo for best results?

Use 1–3 times per week depending on how quickly brassiness returns and on hair porosity. Apply to wet hair, lather from roots to ends, leave on for 1–5 minutes based on desired toning strength, then rinse thoroughly and follow with a conditioner or the matching Shiny Silver Ultra Conditioner.

• Apply to clean, wet hair and distribute evenly.
• Start with a short pause (1 minute) and increase if deeper toning is needed.
• Rinse completely and finish with a moisturizing conditioner.
• Adjust frequency based on hair color and sensitivity.

Will this product work on different shades like gray, platinum, or highlighted hair?

Yes — the purple toner is effective across a variety of light shades that develop yellow or brassy undertones. Formulated for color-treated hair, it refreshes brightness in bleached, platinum, silver, gray and highlighted hair without altering the base color when used as directed.

• Revitalizes bleached and platinum tones.
• Tones white and gray hair to reduce yellowing.
• Safe for highlights and color-treated strands with controlled use.
• Helps maintain salon results between color appointments.

What extra benefits does the conditioning formula provide?

Beyond toning, the Ultra Conditioning shampoo improves manageability and texture by adding body, softness and strength to hair. The blend of citrus and lavender extracts helps smooth the cuticle, leaving hair easier to detangle and more reflective in appearance.

• Adds moisture to dry or damaged hair fibers.
• Improves softness and reduces frizz for easier styling.
• Strengthens strands to minimize breakage during combing.
• Pairs effectively with Shiny Silver Ultra Conditioner for deeper repair.

Who is this for: Shiny Silver Ultra Conditioning Purple Shampoo (2 × 12 oz / 354 ml) is ideal for anyone with blonde, bleached, platinum, gray or highlighted hair who wants to control yellowing and brassiness while maintaining softness and hydration. It’s suited for color-treated hair owners, salon professionals stocking refresh products, and anyone seeking a balanced toning shampoo that combines pigment correction with conditioning botanicals.