Pravana Purple Toning Shampoo for Blonde Hair — 33 fl oz, Violet Pigments & Color-Protecting Chromasilk

Pravana The Perfect Blonde Purple Toning Shampoo is a color-safe, purple shampoo designed to neutralize brassy and yellow tones while adding shine and protection to color-treated hair.

Formulated for blondes and lightened hair, this salon-grade purple shampoo uses violet pigments and Chromasilk technology to refresh tone without stripping color. The gentle, vegan formula is free from sulfates and parabens and includes soy protein and a blend of amino acids to leave hair feeling conditioned and more manageable after washing. Packaged in a large 33 fl oz bottle made from 100% recycled plastic, it’s built for frequent use in both home and professional settings.

How quickly will I see a reduction in brassiness?

Visible toning typically occurs after the first wash for mild brassiness; deeper or more stubborn warm tones may require repeated use over several washes. This product deposits violet pigments that counteract yellow and orange hues without lifting existing color.

• Immediate cool-down of light yellow tones after one use for most hair
• Use 1–3 times weekly until desired tone is reached
• Follow with a color-safe conditioner to seal and maintain tone

Will this shampoo damage or dry out my color-treated hair?

Pravana’s violet shampoo is formulated to be gentle on processed hair: it’s free of SLS/SLES and parabens and includes conditioning soy protein and amino acids to help preserve softness. The purple pigments correct tone without aggressive clarifying agents that strip dye molecules.

• Vegan, sulfate- and paraben-free formula minimizes stripping
• Soy protein blend helps maintain moisture and manageability
• Chromasilk technology supports shine and color protection

How should I use it for best results?

Apply to wet hair, lather, and leave on for 1–5 minutes depending on the amount of toning needed; longer exposure increases violet deposit. Rinse thoroughly and follow with a nourishing conditioner to lock in tone and softness.

• Start with a short processing time (1 minute) for light toning
• Increase to 3–5 minutes for stronger brass reduction, watching results
• Use 1–3 times per week as a maintenance step for color-treated blonde hair

Can this replace my regular shampoo and suit everyday use?

This purple shampoo is best used as a targeted toning treatment rather than a daily cleanser—frequent use may deepen cool tones. For everyday cleansing, alternate with a gentle color-safe shampoo to maintain balanced tone and hair health.

• Alternate with a mild color-safe shampoo for daily use
• Keep treatment frequency to 1–3 times weekly for maintenance
• Large 33 fl oz bottle is ideal for salons or frequent at-home toning

Who is this for: Pravana The Perfect Blonde Purple Toning Shampoo is made for salon clients and at-home users with blonde, highlighted, balayage, or lightened hair who want to neutralize brassiness and enhance shine without harsh ingredients. It suits people seeking a vegan, sulfate- and paraben-free option packaged in a recycled-plastic, professional-size bottle for frequent use.

Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Decyl Glucoside, Cocamidopropyl Betaine, Dimethyl Lauramide/Myristamide, Phenoxyethanol, Citric Acid, Sodium Benzoate, Parfum (Fragrance), Polyquaternium-10, Glycol Distearate, Laureth-4, Sodium Gluconate, Triolein, Sodium Hydroxide, Coconut Acid, Sodium Chloride, Cocamidopropyl Dimethylamine, Hydrolyzed Soy Protein, Sodium Glycolate, Lactic Acid, Benzoic Acid, Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2), CI 17200 (Red 33).