Pravana Purple Toning Shampoo for Blonde Hair — 10 fl oz, Neutralizes Brass & Adds Shine

How quickly will I see cooler, less brassy hair?

Many users notice a visible reduction in brassiness and improved tonal balance after the first wash, though results depend on starting color, porosity, and application time. For subtle maintenance, shorter lathers; for stronger toning, leave on a few minutes under supervision.

• Visible shine after one use per Pravana formulation notes
• Short rinse for maintenance, 2–5 minutes for noticeable toning
• Longer leave-times intensify purple pigment deposit
• Weekly or biweekly use recommended to avoid over-toning

Will this shampoo damage or dry out my color-treated hair?

Formulated to be gentle on color, the shampoo uses conditioning ingredients like soy protein and a pant-based amino acid mix to reduce drying. It is free of harsh sulfates and parabens, which helps protect color vibrancy and preserve hair moisture when used as directed.

• Vegan, sulfate- and paraben-free formula
• Soy protein and amino acids for conditioning support
• Designed for repeated use without stripping color when rinsed properly
• Follow with a conditioner for extra hydration after toning

How should I use this product to get the best results?

Apply to wet hair, lather, and leave on for a short period depending on desired toning strength, then rinse thoroughly. Adjust frequency and leave-time based on how quickly your hair accepts pigment; combine with Pravana conditioners for balanced moisture.

• Wet hair thoroughly before applying
• Massage into roots and lengths; leave 1–5 minutes as needed
• Rinse until water runs clear to avoid buildup
• Use 1–3 times weekly for maintenance, less often for porous hair

What styling or maintenance routines pair well with this toning shampoo?

Use as part of a color-care routine that includes a hydrating conditioner, weekly deep-conditioning mask if hair is dry, and heat protection before styling. Limiting very hot tools and regular trims will help color last and keep locked-in shine.

• Follow with a moisturizing conditioner or mask
• Use heat protectant sprays before styling tools
• Trim regularly to remove brassy ends
• Store bottle away from direct sunlight to maintain formula integrity

Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Decyl Glucoside, Cocamidopropyl Betaine, Dimethyl Lauramide/Myristamide, Phenoxyethanol, Citric Acid, Sodium Benzoate, Parfum (Fragrance), Polyquaternium-10, Glycol Distearate, Laureth-4, Sodium Gluconate, Triolein, Sodium Hydroxide, Coconut Acid, Sodium Chloride, Cocamidopropyl Dimethylamine, Hydrolyzed Soy Protein, Sodium Glycolate, Lactic Acid, Benzoic Acid, Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2), CI 17200 (Red 33).