PHYTO Purple No-Yellow Shampoo for Gray, White & Bleached Blonde — 8.45 fl oz, Sulfate-Free Tone-Correcting

How quickly will I see results on yellow or brassy highlights?

You can notice reduction of warm, yellow tones from the first application; pigment deposits start neutralizing unwanted hues immediately. Results intensify with repeated use, and visible cool highlights develop while the shampoo also adds softness and shine.

• Violet pigments counteract yellow/copper tones on contact.
• Visible brightening from the first wash; cumulative effect with regular use.
• Use frequency adjusts intensity—longer contact yields stronger toning.

Is this safe for frequent use and color-treated hair?

The formula is sulfate-free and formulated to gently cleanse while depositing tone-correcting pigment, making it suitable for regular use on gray, white, silver and bleached hair. It’s crafted to minimize dryness and maintain color vibrancy when used as directed.

• Sulfate-free base reduces harsh stripping of color and moisture.
• Botanical extracts support fiber protection and increased shine.
• Recommended 1–2 times per week or as needed to maintain cool tones.

How do I use it for best, predictable results?

Apply to wet hair and massage for 1–3 minutes to allow pigments to act; leave longer for a stronger toning effect. Rinse thoroughly and wear gloves to prevent temporary staining on hands; adjust frequency based on the starting warmth of your hair.

• Wet hair, apply evenly and massage gently for 1–3 minutes.
• Longer contact time increases toning intensity; rinse thoroughly.
• Use 1–2 times weekly or when yellowing appears; wear gloves to avoid staining.

What botanical benefits are included in the formula?

The shampoo blends violet pigments with Edelweiss antioxidant extract to protect the hair fiber and white mallow extract to amplify surface shine. These botanical ingredients support the toning action while improving manageability and luminosity.

• Edelweiss extract provides antioxidant protection for hair fiber integrity.
• White mallow extract contributes to enhanced surface shine.
• Plant-based cleansing agents deposit pigment without harsh sulfates.

Ingredients

Aqua / water / eau. sodium lauroyl sarcosinate. cocamidopropyl betaine. cocamidopropyl hydroxysultaine. citric acid. parfum / fragrance. polyquaternium-22. coco-glucoside. glyceryl oleate. sodium benzoate. potassium sorbate. ci 60730 / ext. violet 2. glycerin. althaea officinalis root extract. leontopodium alpinum flower/leaf extract. tocopherol. hydrogenated vegetable glycerides citrate. 330c.