Paul Mitchell Platinum Blonde Violet Shampoo 33.8 fl oz — Neutralizes Brass, Moisturizing Tone-Depositing Formula

Paul Mitchell Platinum Blonde Violet Shampoo is a violet-toned, color-enhancing shampoo that neutralizes brassy tones and adds moisture to light to medium blonde, silver, gray, or white hair.

This salon-grade violet shampoo is formulated to gently counteract warm, unwanted brass and restore cool, luminous tones without overly stripping moisture. The formula is safe for regular use on light to medium blonde shades as well as naturally silver, gray, or white hair, and it features conditioning agents that help soften strands while the scent delivers a fresh cucumber-melon top note with subtle floral accords.

How does this shampoo reduce brassiness in blonde and gray hair?

The shampoo contains violet pigments that sit opposite yellow and orange on the color wheel, so they neutralize warm reflections that make hair look brassy. Rinsing with a purple-tinted lather deposits just enough tone to refresh cool hues between color appointments.

• Violet tint counteracts yellow/orange brassy tones
• Color-depositing formula refreshes tone without heavy buildup
• Suitable for weekly or regular use to maintain coolness

Will this formula dry out my hair or strip my color?

Paul Mitchell Platinum Blonde Violet Shampoo is formulated to condition as it cleans, so it helps retain moisture rather than overly drying hair. The blend is gentle enough for routine use and intended to preserve salon color while refreshing tone.

• Contains conditioning ingredients to soften strands
• Gentle cleansing base minimizes color stripping
• Designed for light to medium blonde, silver, gray, and white hair

How should I use it for best results?

Use on wet hair, lather, and leave on for a short period depending on desired toning intensity—then rinse. Frequency and processing time can be adjusted: shorter for maintenance and longer for stronger tone correction, staying mindful of porosity and starting shade.

• Apply to wet hair, work into a lather, leave 1–5 minutes as needed
• Rinse thoroughly and follow with a conditioner or mask
• Adjust frequency: weekly maintenance or as-needed toning

What else is notable about the packaging and scent?

Paul Mitchell has updated packaging to include post-consumer recycled (PCR) materials in bottles and jars, and caps and labels are designed for improved recyclability. The product carries a refreshing cucumber-melon scent with soft floral notes for an uplifting shower experience.

• Bottles and jars include PCR materials to reduce environmental impact
• Low-profile caps and recyclable labels where applicable
• Fresh cucumber-melon fragrance with delicate florals

Who is this for: Paul Mitchell Platinum Blonde Violet Shampoo is suited to anyone with light to medium blonde, silver, gray, or white hair who wants to reduce warm, brassy tones while maintaining softness and moisture. It’s a practical pick for salon clients and at-home users who need regular maintenance of cool tones between professional color services, and for those who prefer a fragrance-forward cleansing experience with attention to recyclable packaging.

Ingredients

Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol, Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/Leaf/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol