Paul Mitchell Platinum Blonde Violet Shampoo 10.14 fl oz — Neutralizes Brass, Moisturizing for Blonde, Silver & Gray

Paul Mitchell Platinum Blonde Violet Shampoo neutralizes brassy tones while moisturizing and softening light to medium blonde, silver, gray or white hair.

This violet-tinted shampoo from Paul Mitchell is formulated to counteract unwanted warm or yellow undertones and refresh cool, bright tones. Gentle enough for repeat use, the formula deposits violet pigments that neutralize brassiness while conditioning ingredients add slip and hydration. The scent is a crisp cucumber melon with light floral highlights, and the retail packaging incorporates post-consumer recycled materials as part of Paul Mitchell’s sustainability efforts.

How does this purple shampoo reduce brassiness without over-drying?

The shampoo uses violet pigments that temporarily cancel warm, orange or yellow reflections on blonde and gray hair. Instead of stripping moisture, it includes conditioning agents to leave hair softer and more manageable after rinsing. Use frequency depends on your starting tone and desired coolness.

• Violet color deposit neutralizes warm tones.
• Conditioning ingredients restore softness and manageability.
• Gentle enough for weekly to semi-regular use depending on brass level.
• Refreshing cucumber melon fragrance masks chemical scent.

How often should I use Paul Mitchell Platinum Blonde Violet Shampoo?

Frequency varies by hair porosity and brassiness: many users rinse and repeat weekly for maintenance, while others with strong brass may use it two to three times a week briefly. If you have porous or bleached hair, start with less frequent applications and monitor results to avoid purple buildup.

• Light maintenance: once weekly.
• Moderate brass: two times weekly with short contact time.
• High brass: up to three times weekly for short durations, then adjust.
• Perform a strand test to determine ideal timing.

Can this safely be used on silver, gray or white hair?

Yes — the violet pigment works equally well on silver, gray and white hair to lift cool tones and reduce yellowing. Because lighter tones show pigment more readily, apply and rinse based on a strand test to prevent unintended lilac cast. The moisturizing formula helps maintain softness on naturally drier gray hair.

• Effective on silver, gray and white hair for yellow neutralization.
• Strand test recommended to avoid violet residue.
• Conditioners in the formula help counteract dryness common in gray hair.
• Suitable for light to medium blonde shades as well.

What results can I expect after using this shampoo?

After use you should notice cooler, brighter tones and reduced brassiness with improved softness and manageability. Results are temporary and maintained with regular use, complementary color-safe products, and proper at-home care. Packaging improvements also reflect Paul Mitchell’s move toward increased recyclability.

• Visible reduction of warm, brassy tones.
• Softer hair texture after conditioning agents work in the formula.
• Temporary tone adjustment—needs ongoing maintenance.
• Retail packaging contains post-consumer recycled materials.

Who is this for: Paul Mitchell Platinum Blonde Violet Shampoo is designed for people with light to medium blonde, silver, gray or white hair who want a salon-grade option to neutralize unwanted warm tones while preserving moisture. It’s ideal for users seeking a gentle, fragrant violet shampoo that balances tone correction with conditioning and for those who prefer products from a brand invested in professional results and improved recyclability.

Ingredients

Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol, Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/Leaf/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol