PATTERN Cleansing Shampoo for Curly & Textured Hair — Aloe & Matcha Clarifying, Lightweight Oils

PATTERN Cleansing Shampoo with Aloe and Matcha Green Tea is a clarifying shampoo formulated to remove buildup while preserving curl definition and natural oils.

Designed for naturally curly and textured hair, this shampoo blends antioxidant-rich Matcha Green Tea, soothing Aloe Vera, and Vitamin B5 to lift product residue and environmental grime without leaving hair stripped or brittle. Lightweight botanical oils like Safflower Seed Oil and Rosemary help support manageability and shine so coils feel cleaner and stronger after each use.

How will this shampoo affect my curl pattern and moisture?

This formula targets buildup that dulls curls while keeping essential moisture in the hair shaft. It clarifies by loosening trapped dirt and silicone-based residues but includes conditioning agents to avoid over-drying.

• Removes product and environmental buildup for clearer curl formation.
• Aloe Vera soothes the scalp and supports hydration balance.
• Vitamin B5 helps improve manageability and sheen without heavy residue.

How does Matcha Green Tea and antioxidants help my haircare routine?

Matcha Green Tea supplies antioxidants that help protect hair from daily environmental stressors and can contribute to a fresher-looking scalp environment. Pairing antioxidants with lightweight oils offers a balance between clean and conditioned hair.

• Matcha provides antioxidant support to neutralize environmental stressors.
• Rosemary scent and oil add a refreshing, herbal note and nourishment.
• Antioxidants work with clarifying agents to maintain scalp health clarity.

When and how often should I use this clarifying shampoo?

Use PATTERN Cleansing Shampoo whenever you notice product buildup, excess oil, or dullness—commonly once a week for regular product users, or as needed for lighter routines. For best results, wet hair thoroughly, massage shampoo into scalp to lift residue, then rinse and follow with your regular conditioner or deep treatment.

• Weekly clarifying for frequent product users; less often for minimal-product routines.
• Massage at the scalp to dislodge buildup, then rinse fully.
• Follow with conditioner to restore softness and detangle curls.

What ingredients make this safe for curly and coily textures?

The formula avoids harsh stripping methods and instead combines gentle clarifiers with hydrating botanicals and oils to support textured hair needs. Ingredients like Aloe Vera, Safflower Seed Oil, and Vitamin B5 aim to clean without sacrificing the moisture curls require to stay defined and elastic.

• Aloe Vera for scalp comfort and moisture retention.
• Safflower Seed Oil to add slip and softness during rinse.
• Vitamin B5 to promote smoother, more manageable strands.

Who is this for: PATTERN Cleansing Shampoo with Aloe and Matcha is tailored to people with curly, coily, and textured hair who use styling products or live in urban environments and need a deeper clean without compromising curl health. If you want to remove buildup, refresh your scalp, and maintain natural oils and curl structure, this clarifying shampoo fits into weekly or as-needed wash days as part of a balanced curl routine.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Polysorbate 20, Aloe Barbadensis Leaf Extract, Butyrospermum Parkii (Shea) Butter, Caryodendron Orinocense Seed Oil, Cocos Nucifera (Coconut) Fruit Extract, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Camellia Sinensis Leaf Extract, Panthenol, Caprylyl Glycol, Ethylhexylglycerin, Citric Acid, Cocamidopropyl Dimethylamine, PEG-60 Hydrogenated Castor Oil, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Decyl Glucoside, Polyquaternium-10, C12-18 Acid Triglyceride, Sodium Glycolate, Potassium Sorbate, Sodium Sulfite, Phenoxyethanol, Sodium Benzoate, Phenethyl Alcohol, Fragrance/Parfum