Pantene Rice Water Sulfate-Free Shampoo, 30 oz — Volumizing & Color-Safe

Pantene Pro-V Blends Rice Water Shampoo is a sulfate-free, nutrient-rich cleanser that strengthens strands, reduces breakage, and helps hair look fuller and more voluminous.

Formulated with rice water, Pro-V nutrients, and Vitamin B5, this jumbo 30 oz bottle delivers a gentle, daily cleanse without sulfates, parabens, dyes, or mineral oil. The shampoo targets weakened hair prone to breakage and thinning by fortifying the fiber and supporting visible body and resilience. Use it with the matching conditioner to maximize detangling and reduce split ends while protecting color-treated hair.

How does this shampoo help reduce breakage and support growth?

The rice water infusion supplies amino acids and antioxidants that help reinforce the hair shaft while Vitamin B5 and the Pro-V complex add moisture and strength. Together they improve strand elasticity and minimize mechanical damage during styling and brushing.

• Rice water contains amino acids that support hair fiber strength.
• Vitamin B5 helps retain moisture for more flexible strands.
• Pro-V nutrients repair and reduce visible split ends over time.
• Sulfate-free surfactants cleanse without stripping protective oils.

Is this safe for color-treated or chemically processed hair?

Yes—formulated without sulfates and harsh dyes, this shampoo is milder on color and processed hair than traditional sulfate formulas. It cleanses effectively while helping preserve color vibrancy and preventing undue fading from aggressive detergents.

• Sulfate-free formula helps maintain color longer.
• No parabens or mineral oil that can weigh hair down.
• Lightweight nourishment avoids greasy buildup on processed hair.
• Recommended with the matching conditioner for best protection.

How does the shampoo deliver fuller, thicker-looking hair?

The formula targets overall hair health—strengthened strands break less, which makes hair appear denser. Lightweight conditioning ingredients add body at the roots while smoothing cuticles to enhance shine and manageability.

• Strengthening ingredients reduce breakage that thins hair over time.
• Light conditioners boost body without flattening roots.
• Improved manageability reduces tangles and mechanical loss.
• Regular use leads to visibly fuller-looking hair with improved texture.

How should I use it for best results?

Apply to wet hair, massage into a lather focusing on the scalp, then rinse thoroughly. Follow with Pantene Pro-V Blends Rice Water Conditioner to detangle and seal the cuticle for added protection against breakage.

• Massage scalp to lift impurities and stimulate circulation.
• Rinse fully to prevent residue that can weigh hair down.
• Pair with the Rice Water Conditioner for stronger, longer hair.
• Use consistently—daily or every few days depending on hair type.

Who is this for: ideal for women seeking a gentler, strengthening daily shampoo that supports natural hair growth and fuller-looking hair. It suits color-treated, chemically-processed, or naturally fragile hair types and is available in an XL 30 oz pump bottle for households, frequent washers, or anyone wanting long-lasting value and a reliable sulfate-free option.

Ingredients

Water, Sodium Cocoyl Isethionate, Lauramidopropyl Betaine, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Fragrance, Oryza Sativa (Rice) Lees Extract, Rice Ferment Filtrate (Sake), Panthenol, Panthenyl Ethyl Ether, Histidine, Polyquaternium-10, Sodium Citrate, Citric Acid, Sodium Benzoate, Sodium Salicylate, Tetrasodium EDTA