OGX Color Care Impecca-Blonde Purple Shampoo for Blonde & Silver Hair, 13 fl oz — Highly Pigmented, Moisturizing Toner

OGX Color Care + Impecca-Blonde Purple Shampoo is a highly pigmented purple toning shampoo designed to neutralize yellow and brassy tones while helping protect color-treated blonde, silver, and lightened hair.

This sulfate-free, paraben-free formula blends purple fig, iris, and keratin into a moisturizing lather that gently refreshes color and improves tone. Use it as part of a regular routine to keep pale, pre-lightened, or naturally blonde hair looking brighter and more even. The concentrated violet pigments help counteract warm brassy hues, while conditioning ingredients maintain softness and manageability.

How does this purple shampoo remove brass without over-drying?

The formula balances rich violet pigments with hydrating ingredients so it corrects yellow tones while minimizing dryness. Keratin helps strengthen strands, and moisturizing extracts support softness through each wash.

• Highly pigmented violet dyes target warm undertones.
• Keratin helps reinforce hair structure and resilience.
• Moisturizing blend reduces the stripping effect common in many toners.
• Sulfate- and paraben-free surfactants clean without harshness.

How often should I use OGX Impecca-Blonde Purple Shampoo?

Frequency depends on your starting color and the level of brassiness: most users benefit from 1–3 applications per week. Use less often on porous or heavily lightened hair to avoid over-toning, and increase use for stubborn yellow tones.

• Lightly brassy or naturally blonde: once a week.
• Moderately brassy or highlighted: 1–2 times weekly.
• Very warm or silver-maintenance: up to 3 times weekly as needed.
• Always follow with a nourishing conditioner to restore moisture.

Can I use this on color-treated, silver, or gray hair?

Yes—this product is formulated for a range of light shades, including color-treated blondes, silver, and gray hair. The violet pigments neutralize yellowing that can appear in any of these hair types while delivering conditioning support.

• Safe for pre-lightened and color-treated blondes when used as directed.
• Effective on silver and gray tones to reduce yellow cast.
• Pair with complementary OGX Impecca-Blonde products for enhanced toning.
• Avoid prolonged contact on very porous hair; rinse when desired tone is reached.

How should I apply the shampoo for best results?

Apply generously to wet hair, massage to create a lather, and then rinse. Adjust contact time depending on how much toning you want, and always follow with a conditioner to replenish moisture and lock in color protection.

• Wet hair thoroughly before applying the shampoo.
• Massage evenly through lengths and ends; leave briefly for stronger toning.
• Rinse thoroughly and follow with a hydrating conditioner.
• Combine with OGX Impecca-Blonde drops for customized pigment boost.

Who is this for: OGX Color Care + Impecca-Blonde Purple Shampoo is ideal for anyone with blonde, silver, gray, highlighted, or lightened hair seeking an easy at-home solution to reduce brass and refresh tone. It suits those who want a pigmented yet conditioning shampoo without parabens or sulfated surfactants, and people who prefer pairing targeted toning with their regular moisturizing conditioners for balanced color care.

Ingredients

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Citric Acid, Hydrolyzed Keratin, Ficus Carica (Fig) Fruit Extract, Iris Germanica Florentina Root Extract, Polyquaternium-22, PEG-7 Amodimethicone, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Polyquaternium-39, Glycerin, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Hexylene Glycol, Sodium Citrate, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum), Ext. Violet 2 (CI 60730).