L'Oréal Professionnel Paris Vitamino Color Shampoo 16.9 fl oz — Color Protection & Shine

This salon-grade shampoo was developed to keep dyed hair looking luminous between salon visits. Formulated with antioxidant resveratrol, it gently removes impurities while supporting fiber strength from root to tip so color looks fresher and hair feels softer. The result is enhanced radiance, smoother texture, and a cleaner canvas for conditioners and styling products.

How does this shampoo protect hair color?

The formula helps shield color molecules from early fading by cleansing without stripping pigments. Antioxidant-rich resveratrol defends hair fibers from environmental stressors that can dull tone, and the gentle surfactants maintain hydration so color-saturated strands retain their depth longer.

• Resveratrol antioxidant helps protect color vibrancy
• Mild cleansing agents remove residue without harsh stripping
• Hydrating support reduces color washout during routine shampoos

Will this reduce breakage and improve shine?

The shampoo supports hair strength and surface smoothness, which lowers the likelihood of breakage and reflects more light for visible shine. Regular use helps the hair cuticle lie flatter, making strands appear healthier and more radiant.

• Protects against mechanical damage that causes breakage
• Smoother cuticle increases luster and manageability
• Clinical-style tests show improved shine on color-treated hair

How should I use it for best results?

Apply to wet hair, work into a rich lather focusing on the roots, then rinse thoroughly. For optimal color care, follow with the matching Vitamino Color Conditioner and optionally complete the routine with the 10-in-1 Spray for added protection and styling benefits.

• Wet hair thoroughly before applying shampoo
• Use a generous amount, massage into scalp and lengths, then rinse
• Pair with Vitamino Color Conditioner for enhanced color longevity

Can this be used on all types of color-treated hair?

Yes — the shampoo is formulated to work on a variety of color processes including permanent, demi, and demi-permanent services as well as highlights. Its gentle yet effective cleansing and protective profile suits different textures and tones while focusing on keeping hue and shine intact.

• Suitable for permanent and semi-permanent color services
• Works on straight, wavy, curly, and coily textures
• Helps maintain highlights, all-over color, and multi-tonal finishes

Who is this for: L'Oréal Professionnel Vitamino Color Shampoo is designed for anyone with color-treated hair who wants to extend the life of their shade, improve surface shine, and minimize breakage during at-home care. It’s a good choice for clients seeking a salon-quality maintenance shampoo to use between dye appointments and for stylists recommending a reliable color-protection regimen.

Ingredients

AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • CITRIC ACID • HEXYLENE GLYCOL • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • PEG-100 STEARATE • LINALOOL • STEARETH-6 • PHENOXYETHANOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • RESVERATROL • BENZYL ALCOHOL • ACETIC ACID • FUMARIC ACID • PARFUM / FRAGRANCE