L'Oreal Paris Purple Shampoo for Blonde, Bleached & Highlighted Hair — 23 fl oz, Sulfate-Free Hydrating Toner

L'Oreal Paris EverPure Sulfate Free Purple Shampoo neutralizes brassy yellow and orange tones while gently hydrating color-treated blonde, bleached, highlighted, and silver hair.

Keep your color looking fresh without sacrificing moisture: this 23 fl oz sulfate-free purple shampoo from L'Oreal Paris EverPure is formulated with hibiscus and violet pigments to counteract warm brassiness. The gentle, paraben-free, vegan formula focuses on color care—cleaning and toning hair while avoiding harsh sulfates and salts that can strip dyed hair. Use it as part of a weekly regimen to maintain cooler, brighter tones between salon visits.

How does this purple shampoo reduce brassiness?

The shampoo deposits violet pigments that neutralize yellow and orange tones on the hair shaft, balancing warm undertones. Its conditioning base ensures toning happens without overly drying the hair, so strand texture and shine are preserved.

• Violet dye pigments counteract warm brass and yellow undertones.
• Hibiscus extract adds moisture to prevent dryness while toning.
• Sulfate-free surfactants cleanse gently to protect color vibrancy.

When and how often should I use it for best results?

Use this purple shampoo 2–3 times per week in place of your regular cleansing step to maintain cooler tones without over-toning. For optimal effect, lather into wet hair, leave for up to two minutes, then rinse and follow with the matching conditioner.

• Apply on wet hair and massage evenly through lengths and ends.
• Leave in up to two minutes; adjust time based on desired toning strength.
• Follow with EverPure purple conditioner to seal and hydrate cuticles.

Is this safe for all types of color-treated hair?

Yes—formulated for blondes, bleached hair, silver tones, and highlighted brunettes, this shampoo is designed to be color-caring and gentle. It avoids sulfates, parabens, and harsh salts, which helps extend the life of salon color while maintaining hair health.

• Suitable for natural and chemically lightened blondes and silvers.
• Also works on highlighted brunettes to soften brassiness.
• Vegan formula with no animal-derived ingredients or by-products.

Will it dry out my hair or affect my color longevity?

The EverPure formula balances toning pigments with conditioning agents so hair stays hydrated and color-safe. Because it’s sulfate-free and paraben-free, it helps reduce the stripping action common in harsher shampoos, supporting longer-lasting color between touch-ups.

• Moisturizing base prevents the brittle feel sometimes caused by toners.
• Sulfate-free cleansing helps preserve salon-applied color molecules.
• Regular use as directed maintains tone without daily over-processing.

Who is this for: L'Oreal Paris EverPure Sulfate Free Purple Shampoo is for anyone with blonde, bleached, silver, or highlighted hair who wants to reduce brassiness while keeping hair hydrated and color-intense. It's a practical at-home maintenance product for people who prefer gentler formulas—especially those avoiding sulfates or animal-derived ingredients—and for salon clients wanting to extend their tonal results between appointments.

Ingredients

1236212 C - Ingredients: Aqua / Water / Eau , Coco-Betaine , Disodium Laureth Sulfosuccinate , Sodium Cocoyl Isethionate , Sodium Lauryl Sulfoacetate , Sodium Lauroyl Sarcosinate , Glycol Distearate , Sodium Chloride , Decyl Glucoside , Parfum / Fragrance , Polyquaternium-10 , Sodium Hydroxide , Amodimethicone , Ppg-5-Ceteth-20 , Citric Acid , Peg-55 Propylene Glycol Oleate , Propylene Glycol , Carbomer , Acrylates/Beheneth-25 Methacrylate Copolymer , Ci 60730 / Acid Violet 43 , Butylene Glycol , Benzoic Acid , Trideceth-6 , Linalool , Salicylic Acid , Magnesium Nitrate , Hexyl Cinnamal , Hydroxycitronellal , Sodium Benzoate , Cetrimonium Chloride , Tetrasodium Edta , Sorbitol , Hibiscus Sabdariffa Flower Extract , Methylchloroisothiazolinone , Magnesium Chloride , Methylisothiazolinone (F.I.L. D230036/2).