L'Oreal Paris Purple Shampoo & Conditioner Set 13.6 fl oz — Sulfate-Free Toning for Blonde, Bleached & Silver Hair

L'Oreal Paris EverPure Purple Shampoo and Conditioner Set is a sulfate-free toning system that neutralizes brassy yellow and orange hues while replenishing moisture for blonde, bleached, highlighted, silver, and gray color-treated hair.

This paired shampoo and conditioner work together to keep cool, bright tones between salon visits. Formulated without sulfates, parabens, phthalates, gluten, or animal-derived ingredients, the set uses purple dye and hibiscus extract to target unwanted brassiness while preserving hydration. Use as a targeted toning ritual 2–3 times per week and switch to a regular daily cleanser in between to protect color and maintain softness.

How does this purple shampoo reduce brassiness?

The EverPure purple shampoo deposits violet pigments that counteract warm yellow and orange undertones in lightened hair. It neutralizes reflected light that makes hair look brassy, restoring a cooler, more balanced shade with consistent use.

• Violet dye pigments chemically offset warm tones
• Leaves color visibly cooler and brighter after several washes
• Designed for periodic use—2–3 times per week—for best results

Will this set dry out my hair?

No—this formula pairs toning action with hydrating ingredients. Hibiscus extract and a complementary conditioner replenish moisture and smooth the hair surface so strands feel softer after rinsing.

• Hibiscus-infused hydration to reduce dryness
• Matching conditioner restores softness and manageability
• Sulfate-free base avoids harsh surfactants that strip moisture

How should I incorporate these into my color-care routine?

Use the purple shampoo 2–3 times weekly, leaving it in for up to two minutes before rinsing, then apply the conditioner to seal and hydrate. On non-toning days, switch to a gentler daily shampoo and conditioner to maintain strength and vibrancy.

• Apply on wet hair; leave shampoo up to two minutes
• Follow with the purple conditioner each toning wash
• Alternate with EverPure Bond Repair+ for everyday cleansing

Is this product safe for color-treated and sensitive scalps?

The EverPure set is formulated for color-treated hair and avoids common irritants like sulfates, parabens, and phthalates. While it’s crafted to be gentler than many toning products, always patch-test if you have a history of scalp sensitivity.

• Vegan, free from sulfates and parabens
• No DMDM hydantoin, added phthalates, or harsh salts
• Suitable for salon-colored, at-home bleached, silver, and gray hair

Who this is for: L'Oreal Paris EverPure Purple Shampoo and Conditioner Set is aimed at anyone with blonde, highlighted, bleached, silver, or gray color-treated hair who wants to neutralize brassiness without sacrificing moisture. It’s ideal for people who perform regular at-home toning between salon visits, those seeking a gentler, sulfate-free alternative, and anyone who wants a convenient two-step system that tones, hydrates, and refreshes color. Choose this set if you prefer science-backed formulations that prioritize color care, sensory fragrance, and a softer finish while avoiding common harsh ingredients.

Ingredients

1236207 C - INGREDIENTS: AQUA / WATER / EAU • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • PARFUM / FRAGRANCE • ISOPROPYL ALCOHOL • PHENOXYETHANOL • GLYCERIN • BENZOIC ACID • TRIDECETH-6 • CI 60730 / ACID VIOLET 43 • POTASSIUM HYDROXIDE • BUTYLENE GLYCOL • LINALOOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • HYDROXYCITRONELLAL • SORBITOL • HIBISCUS SABDARIFFA FLOWER EXTRACT (F.I.L. D230039/1). 1236212 C - INGREDIENTS: AQUA / WATER / EAU • COCO-BETAINE • DISODIUM LAURETH SULFOSUCCINATE • SODIUM COCOYL ISETHIONATE • SODIUM LAURYL SULFOACETATE • SODIUM LAUROYL SARCOSINATE • GLYCOL DISTEARATE • SODIUM CHLORIDE • DECYL GLUCOSIDE • PARFUM / FRAGRANCE • POLYQUATERNIUM-10 • SODIUM HYDROXIDE • AMODIMETHICONE • PPG-5-CETETH-20 • CITRIC ACID • PEG-55 PROPYLENE GLYCOL OLEATE • PROPYLENE GLYCOL • CARBOMER • ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER • CI 60730 / ACID VIOLET 43 • BUTYLENE GLYCOL • BENZOIC ACID • TRIDECETH-6 • LINALOOL • SALICYLIC ACID • MAGNESIUM NITRATE • HEXYL CINNAMAL • HYDROXYCITRONELLAL • SODIUM BENZOATE • CETRIMONIUM CHLORIDE • TETRASODIUM EDTA • SORBITOL • HIBISCUS SABDARIFFA FLOWER EXTRACT • METHYLCHLOROISOTHIAZOLINONE • MAGNESIUM CHLORIDE • METHYLISOTHIAZOLINONE (F.I.L. D230036/2).