Just Nutritive Gray Hair Purple Shampoo 16 oz — Sulfate-Free, Color-Safe Neutralizing Formula

Just Nutritive Gray Hair Shampoo is a sulfate-free, color-safe purple shampoo formulated to neutralize yellow and brassy tones while strengthening and brightening gray, silver, and light-colored hair.

This 16 oz natural shampoo blends botanical extracts and gentle cleansing agents to remove buildup, restore shine, and improve manageability without sulfates, parabens, artificial dyes, or fragrances. It targets the common issues that affect gray and silver hair—yellowing from environmental particles and dull, dry strands—while supporting hair strength with plant-derived ingredients.

How does this shampoo remove yellow and brassy tones?

The formula uses violet-toned pigments and clarifying cleansers to counteract warm, yellowing deposits that collect on light hair. Regular use helps maintain a cooler, brighter silver or gray by neutralizing unwanted warm hues.

• Violet pigments target and cancel yellow/brassy reflections.
• Clarifying action lifts oils and environmental residue that cause discoloration.
• Color-safe cleansing avoids stripping salon color or natural pigments.

Will it make my hair feel softer and less frizzy?

Yes—this shampoo includes botanical extracts that help smooth and hydrate dry fibers, improving softness and reducing frizz. It cleanses without over-drying, so strands become more manageable over multiple washes.

• Plant extracts like clover flower and guava fruit help condition and strengthen hair.
• Removes excess oils and debris that weigh hair down and create dullness.
• Gentle formula preserves natural moisture balance for improved texture.

Is this product safe for color-treated or delicate gray hair?

The shampoo is labeled color-safe and free of sulfates, parabens, artificial colors, and added fragrances, making it suitable for most color-treated or naturally gray hair. It cleans without harsh surfactants that can fade color or strip protective oils.

• Sulfate- and paraben-free to minimize color fade and dryness.
• No artificial dyes or perfumes that can irritate sensitive scalps.
• Formulated to maintain shine while removing buildup gently.

How often should I use it for best results?

Frequency depends on your hair and lifestyle: weekly to twice-weekly use is common for neutralizing brassiness without over-toning. If your hair builds up quickly from hard water or styling products, adjust use while monitoring tone and moisture.

• Start with once weekly, increase to twice-weekly if needed for stubborn yellowing.
• Alternate with a regular mild shampoo to avoid over-depositing pigment.
• Follow with a nourishing conditioner for optimal softness and shine.

Who this product is for: Just Nutritive Gray Hair Shampoo suits people with natural gray, silver, or lightened hair seeking to remove yellowing and brassiness while preserving moisture and color integrity. It's a good match for those who prefer plant-based extracts and a formula without sulfates, parabens, or artificial fragrances, and for anyone wanting brighter, more manageable hair with reduced dullness and improved strength.

• SAY GOODBYE TO THE YELLOW: Removes yellowing buildup and particles that dull gray hair.
• REDUCES THE DULLNESS: Brightens dry, frizzy strands to restore visible shine.
• STRENGTHENS AND SOFTENS: Contains clover flower and guava fruit extracts to revitalize and improve manageability.
• NEUTRALIZES BRASSY TONES: Cleanses and reduces warm, unwanted tones without leaving residue.
• COLOR SAFE FORMULA: Free from sulfates, parabens, artificial colors, and fragrances.

Ingredients

Aloe Barbadensis (Aloe Vera Hydrosol), Trifolium Pratense (Clover Flower) Extract, Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Decyl Glucoside, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Oil, Thymus Vulgaris (Thyme) Oil, Salvia Sclarea (Clary Sage) Oil, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Rose Geranium) Oil, Methylcellulose, Caprylyl Glycol, Santalum Album (Sandalwood) Oil, Citric Acid, Panthenol (Vitamin B5).