Joico Moisture Recovery Shampoo for Thick, Coarse, Dry Hair — 10.1 oz Hydrating, Strengthening with Jojoba & Shea

Joico Moisture Recovery Shampoo is a rich, hydrating cleanser formulated to restore moisture, smoothness, and resilience to thick, coarse, dry hair.

If your hair feels brittle, rough, or depleted, this salon-grade shampoo combines sea kelp, jojoba oil and shea-derived ingredients with Joico's SmartRelease technology to gently cleanse while replenishing lost hydration. The formula is designed to preserve natural moisture during washing, improve elasticity, and lay the groundwork for stronger, softer hair when used with the matching treatment balm.

How does this shampoo restore moisture without weighing hair down?

The formula balances lightweight humectants with nourishing oils so hair gets hydration but not heaviness. SmartRelease liposomes continually deliver restorative ingredients to the fiber, helping maintain moisture over time.

• Sea kelp provides vitamins and minerals that hydrate and nourish mid-lengths and ends.
• Jojoba oil delivers essential fatty acids for shine without a greasy finish.
• SmartRelease technology releases Rose Hip Oil, Arginine and Keratin gradually for ongoing repair.

Will this work on thick or coarse hair types?

Yes — it's formulated specifically for thicker, coarser textures that need deeper hydration to regain smoothness and elasticity. The cleansing agents are gentle so natural oils aren’t stripped, which helps maintain body while adding manageability.

• Shea-derived moisturizers soften coarse cuticles for easier detangling.
• Keratin helps reinforce strands prone to breakage from dryness or styling.
• Use with the Moisture Recovery Treatment Balm for 24-hour replenishment and improved comb-through.

How should I incorporate it into my hair care routine?

Use this shampoo as your primary cleansing step on wet hair, massaging into scalp and working through lengths. Follow with Joico Moisture Recovery Treatment Balm for best results; rinse and style as usual.

• Wet hair thoroughly, apply a quarter-sized amount, lather, then rinse and repeat if needed.
• After shampooing, apply Treatment Balm mid-length to ends for several minutes before rinsing.
• For weekly deep hydration, pair with a leave-in or oil treatment targeting ends and split-prone areas.

What key ingredients repair and protect hair?

The shampoo combines botanical hydrators and protein-builders to address dryness, brittleness and surface damage. Ingredients work together to replenish moisture, rebuild weakened fiber and add protective shine.

• Sea kelp: supplies minerals and targeted hydration for healthier-looking hair.
• Jojoba oil: adds Omega-9 fatty acids for softness and reflective shine.
• Keratin & Arginine: support strength by helping replace lost proteins in the hair shaft.

Who is this for? Joico Moisture Recovery Shampoo is ideal for people with thick, coarse, or very dry hair who want a hydrating daily cleanser that improves softness and elasticity without heavy residue. It's suitable for color-treated hair and for anyone looking to pair a hydrating shampoo with a targeted treatment to reduce frizz, enhance shine, and support stronger-looking strands.

Ingredients

WATER/AQUA/EAU, SODIUM LAURETH SULFATE, COCAMIDOPROPYLBETAINE, PROPYLENE GLYCOL, GLYCOLDISTEARATE, SODIUM METHYL COCOYL TAURATE,COCAMIDE MEA, SORBITOL, PENTAPEPTIDE-29 CYSTEINAMIDE, PENTAPEPTIDE-30CYSTEINAMIDE, TETRAPEPTIDE-28 ARGININAMIDE,TETRAPEPTIDE-29 ARGININAMIDE, HYDROLYZEDHAIR KERATIN, HYDROLYZED KERATIN,COCODIMONIUM HYDROXYPROPYL HYDROLYZEDKERATIN, SIMMONDSIA CHINENSIS(JOJOBA) SEED OIL, HYDROLYZED ALGIN, SEAWATER/MARIS AQUA/EAU DE MER, CHLORELLAVULGARIS EXTRACT, SODIUM COCOAMPHOACETATE,SILICONE QUATERNIUM-16, CITRIC ACID,GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE,DISODIUM EDTA, UNDECETH-11, ARGININE, SODIUMCITRATE, BUTYLOCTANOL, UNDECETH-5,PEG-150 PENTAERYTHRITYL TETRASTEARATE,PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, STEARYLDIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES,DMDM HYDANTOIN, METHYLPARABEN,SODIUM CHLORIDE, SODIUM HYDROXIDE, BENZYLBENZOATE, LIMONENE, FRAGRANCE/PARFUM,EXT. VIOLET 2 (CI 60730), BLUE 1 (CI42090), YELLOW 5 (CI 19140).