Joico Colorful Anti-Fade Shampoo for Color-Treated Hair 33.8 fl oz — Sulfate-Free, Shine-Boosting

Joico Colorful Anti-Fade Shampoo is a sulfate-free cleansing formula that gently removes dirt while protecting salon color and boosting shine.

Designed for dyed hair, this shampoo cleans without stripping pigment, using camellia oil and pomegranate extract to help preserve vibrancy and manageability. It removes daily buildup and delivers moisture and slip so color stays brighter longer. The large 33.8 fl oz size supports frequent use while minimizing trips to the store, and the formula avoids harsh SLS/SLES sulfates that can accelerate color fade.

How does this shampoo protect salon color between touch-ups?

The formula limits pigment loss by using gentle surfactants and antioxidants that cleanse without overstripping. Regular use helps slow fading from routine washing and environmental exposure, keeping hues more vivid between salon visits.

• Free of sodium lauryl/sodium laureth sulfates to reduce aggressive color stripping
• Pomegranate extract supplies antioxidant support against oxidative fade
• Gentle cleansing removes dirt and product buildup without dulling color

Will this shampoo improve hair strength and reduce breakage?

Yes — used with its matching conditioner, the Colorful system fortifies hair to better resist combing-related breakage. The conditioning agents smooth strands and improve elasticity so wet hair is less prone to snapping during styling.

• Proven to deliver up to three times greater resistance to combing breakage versus a non-conditioning shampoo
• Smoothing ingredients increase manageability and reduce tangles
• Hydrating camellia oil helps replenish moisture lost from coloring processes

Is the texture and scent suitable for daily use?

The shampoo produces a gentle lather that rinses clean without leaving heavy residue, making it appropriate for frequent washing. Its scent profile is formulated to be pleasant but not overpowering, creating a salon-quality experience at home.

• Light, luxurious lather cleans effectively while preserving moisture
• Rinses out easily to avoid buildup that can dull color
• Subtle fragrance designed for everyday comfort

What ingredients should I expect and how do they help?

Key components include camellia oil for softening and shine, and pomegranate extract for antioxidant protection. The formula omits SLS/SLES sulfates; instead it uses milder surfactants to cleanse while safeguarding pigment and moisture balance.

• Camellia oil: enhances smoothness and light-reflecting shine
• Pomegranate extract: supplies antioxidants that support color longevity
• Sulfate-free cleansing system: reduces harsh stripping of dye molecules

Who is this for? Joico Colorful Anti-Fade Shampoo is tailored for anyone with color-treated hair who wants a dependable, salon-grade cleanser that helps maintain color intensity, reduces combing breakage, and keeps hair glossy. It’s ideal for people who wash frequently, seek gentler surfactants, or want a larger bottle for value and convenience. Pair it with the matching Joico conditioner for best results in strength and color retention.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Hair Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine HCl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium EDTA, Iodopropynyl Butylcarbamate, Phenoxyethanol, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance/Parfum.