Joico

Joico Blonde Life Brightening Shampoo & Conditioner Set — Sulfate-Free, Lightweight 10.1oz/8.5oz Duo for Brassy-Blonde Tones

Check the exact product, pack and directions before ordering

£59.18

Available to order with free standard UK delivery.

Shop Pay installment options may appear at checkout where eligible.

Free shipping Secure checkout 30-day returns: check eligibility
Choose your quantity Order 2 units

Choose the quantity you need; pack contents are described in the product details.

Choose your quantity Order 3 units

Free standard UK delivery with no minimum order.

Free shipping

i

Free standard UK delivery. See shipping estimates and tracking details in our shipping policy.

Easy returns

i

Contact us for a free return label for eligible items within 30 days.

Peak-demand shipping delays

i

During high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.

Email customer support

Email us about products, delivery or returns. We aim to reply within one business day.

Share

Product details

Joico Blonde Life Brightening Shampoo and Conditioner Set is a sulfate-free duo formulated to lift dirt and brass while instantly reviving and brightening blonde tones without weighing hair down.

Designed for blondes, highlights, and color-treated hair, this set combines a foaming, sulfate-free shampoo with a lightweight conditioner that smooths and detangles. The pair works together to remove buildup, reduce unwanted warmth, and leave strands soft and manageable—while still producing a rich lather many sulfate-free formulas struggle to achieve. Packaged for everyday use, the shampoo is 10.1 ounces and the conditioner is 8.5 ounces.

How does this set brighten and banish brass?

The shampoo and conditioner target discoloration and dullness by gently cleansing away residues that accentuate warm tones. Regular use helps neutralize brassiness so blonde shades look clearer and more luminous without harsh chemicals.

  • Sulfate-free brightening shampoo removes dirt and oil that dull color
  • Formulation helps reduce warm, brassy undertones over time
  • Conditioner smooths cuticles to reflect more light and enhance shine

Will this damage color or strip treatment from my hair?

No—this duo is designed for color-treated and highlighted hair and prioritizes gentle cleansing. The shampoo provides a thorough clean without harsh sulfates, while the conditioner restores softness and slip so combing is easier and breakage risk is reduced.

  • Sulfate-free formula minimizes color fading
  • Shampoo produces a full lather that cleans without aggressive stripping
  • Conditioner helps detangle and protect cuticle strength

How will it change my daily styling routine?

The set simplifies styling by delivering clean, soft, and manageable hair that’s easier to comb and shape. Because it leaves hair lightweight, your usual styling products work more predictably and styles hold without extra buildup.

  • Improved comb-through after rinsing—less tugging and fewer knots
  • Lightweight conditioning that won’t weigh down fine blonde hair
  • Cleaner base for heat styling or air-dried textures

What are the tangible product details I should know?

The set includes one 10.1-ounce shampoo and one 8.5-ounce conditioner. The shampoo is specially formulated to create a rich, luxurious lather despite being sulfate-free, and the conditioner provides quick slip and moisture without residue.

  • Contents: 10.1 fl oz shampoo + 8.5 fl oz conditioner
  • Sulfate-free brightening shampoo with enhanced foaming action
  • Conditioner designed to detangle and instantly soften blondes

Who is this for: This Joico Blonde Life set is ideal for people with natural or color-treated blonde hair, those who want to reduce brassiness, and anyone seeking a sulfate-free wash that still lathers and conditions effectively. It suits fine to medium textures that need brightening and lightweight moisture, and it’s a practical choice for anyone aiming to maintain salon color between color appointments.

Ingredients

Shampoo: Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Gardenia Tahitensis Flower Extract, Sorbitol,Divinyldimethicone/Dimethicone Copolymer, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Silicone Quaternium-16, Amodimethicone, Peg-90M, C12-13 Pareth-23, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Tetrasodium Edta, Butyloctanol, Peg-4 Laurate, Iodopropynyl Butylcarbamate, Dmdm Hydantoin, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum. Conditioner: Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Isopropyl Palmitate, Stearyl Alcohol, Bis-Diisopropanolamino-Pg-Propyl Dimethicone/Bis-Isobutyl Peg-14 Copolymer, Propylene Glycol, Cetyl Esters, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Calophyllum Inophyllum Seed Oil, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Gardenia Tahitensis Flower Extract, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Arginine, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Bis-Ethyl(Isostearylimidazoline) Isostearamide, Propylene Glycol Dicaprylate/Dicaprate,Peg-14M,Styrene/Butadiene Copolymer,Polysorbate 20, Disodium Edta, Butyloctanol, Ppg-1 Trideceth-6, Magnesium Nitrate, Magnesiumchloride, Methylchloroisothiazolinone, Methylisothiazolinone, Dmdm Hydantoin,Isopropyl Alcohol, Citric Acid, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene,Geraniol,Fragrance/Parfum.

FAQ

Q: Is this set safe for color-treated blonde hair?

A: Yes. The sulfate-free formula cleanses gently while helping preserve color and reduce brassiness without harsh stripping.

Q: Will the shampoo still lather even though it’s sulfate-free?

A: Yes. The shampoo creates a rich, luxurious lather designed to lift dirt and oil while remaining sulfate-free.