John Frieda Purple Shampoo for Blonde Hair — Violet Crush 8.3 fl oz, Brass‑Neutralizing Toning for Cooler Bronde & Platinum

John Frieda Violet Crush Purple Shampoo is a toning shampoo formulated with crushed violet pigments to neutralize brassy yellow tones and refresh cooler, brighter blonde tones in as little as one wash.

This sulfate-free-feel cleansing formula is made to refresh bleached, highlighted, and platinum blonde hair between salon visits. It gently lifts discoloration from environmental buildup and warm undertones while depositing violet pigments that counteract unwanted yellow and brass. The texture rinses clean and is intended for regular or as-needed use to help maintain a balanced, luminous blonde without heavy residue.

How quickly will I see results after using this purple shampoo?

Many users notice a visible reduction in brassiness after a single application, especially when hair has surface-level yellowing. Results depend on hair porosity, initial brass level, and how long the shampoo is left on the hair. For deeper or more stubborn warm tones, repeat use over a few washes will build toning pigments for a more even effect.

• Visible tone correction often in one wash
• Builds intensity with repeated applications
• Leave on longer for stronger toning (monitor for desired shade)

Will this shampoo dry out or damage my blonde hair?

The formula is designed to gently cleanse while depositing pigment, rather than strip moisture. It aims to maintain brightness and shine without overly drying, but following with a conditioner is recommended to restore softness and manageability. Use the matching Violet Crush Purple Conditioner for improved hydration and sealed tone.

• Gentle cleansing base to avoid excess dryness
• Pairs with conditioner to replenish moisture and smooth cuticle
• Not a substitute for professional color services or deep conditioning

How should I use this purple shampoo for best toning results?

Apply to wet hair, work into a rich lather, and distribute evenly from roots to ends. Rinse thoroughly after the desired processing time — start with a short contact time to test results and increase gradually if needed. For maintenance, use once or twice weekly; for stronger correction, alternate with regular shampoo to avoid over-depositing pigment.

• Apply to wet hair and lather evenly
• Rinse thoroughly after chosen processing time
• Use regularly or as-needed; pair with Violet Crush Conditioner

Can this purple shampoo be used on all types of blonde and highlighted hair?

The product is formulated for bleached, highlighted, and platinum blondes and works on a range of blonde shades to reduce warmth. It is best suited for hair with visible yellow or brassy undertones; for very dark or fashion-colored hair, results will vary. Always perform a strand test if color history is uncertain.

• Ideal for bleached, highlighted, and platinum blonde hair
• Effective on yellow/brassy buildup and environmental discoloration
• Strand test recommended for multi-tonal or previously treated hair

Who is this for: John Frieda Violet Crush Purple Shampoo is designed for people who want to maintain cooler, brighter blonde tones between salon visits, reduce yellow or brassy cast, and refresh the look of bleached or highlighted hair without heavy-duty salon treatments. It's a convenient at-home toning step for anyone aiming to extend color life and improve overall blonde balance when used as part of a regular color-care routine.

Ingredients

See packaging for ingredient details