JASON Thickening Biotin Shampoo 12 oz — Volumizing, Sulfate-Free Formula with Pro-Vitamin B5

JASON Thickening Biotin Shampoo is a gentle, volumizing shampoo formulated with biotin, pro-vitamin B5 and hyaluronic acid to help hair look fuller and feel stronger after each wash.

This shampoo is designed for everyday use to gently cleanse hair while supporting body and resilience. The plant-forward formula avoids sulfates, parabens, petrolatum and animal testing, and combines nourishing botanicals with conditioning agents to leave hair soft rather than stripped. It works as a routine product for anyone wanting added lift and improved manageability without harsh surfactants.

How does this shampoo add volume without weighing hair down?

The blend of lightweight conditioning agents and biotin helps create the perception of fuller strands while keeping hair pliable. Pro-vitamin B5 (panthenol) helps retain moisture in the hair shaft so cuticles lie smoother, reducing flattening and static.

• Biotin: supports thicker-looking strand appearance.
• Pro-vitamin B5: moisture retention for flexible, non-greasy feel.
• Sulfate-free surfactants: gentle lather that won’t over-strip natural oils.
• Hyaluronic acid: hydration at the hair fiber surface for improved texture.

Will this work on color-treated or chemically processed hair?

The mild, non-sulfate formula is generally safer for color-treated and chemically processed hair than harsher shampoos, because it reduces the risk of premature fading and dryness. For best results, follow with a compatible conditioner and avoid very hot water to preserve color vibrancy.

• Sulfate-free: fewer stripping agents that can dull color.
• Gentle cleansing: suited for frequent use with color care routines.
• Hydrating actives: help reduce frizz and dryness after treatments.

How should I use it to get maximum body and manageability?

Begin with a thorough wetting of the hair, then apply a quarter-sized amount and massage into roots and lengths to work a light lather. Rinse thoroughly and repeat if hair is particularly oily or product-laden; finish with a leave-in or regular conditioner to smooth and detangle.

• Apply to wet hair and focus on the scalp for lift.
• Leave in contact for 30–60 seconds for ingredient activation.
• Rinse well and follow with conditioner on mid-lengths to ends.

What ingredients are omitted and why does that matter?

JASON avoids sulfates, parabens and petrolatum, prioritizing milder cleansing and cleaner label expectations. The absence of these ingredients reduces harshness, potential residue, and certain consumer concerns about long-term buildup or irritation.

• No sulfates: gentler foaming agents to protect natural oils.
• No parabens: preservative choices aligned with consumer preference.
• No petrolatum: avoids heavy occlusive agents that weigh hair down.
• No animal testing: cruelty-free formulation.

Who is this for: This 12 oz JASON Thickening Biotin Shampoo is aimed at people seeking everyday volume and improved hair texture—particularly those with fine, limp or chemically treated hair who prefer sulfate-free, cruelty-free products. It’s suitable for anyone who wants a botanical-leaning shampoo that supports fuller-looking hair while maintaining hydration and manageability in a routine care regimen.

Key product features:

• No animal testing
• No sulfates
• No parabens
• No petrolatum

Ingredients

Water (Aqua), Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine,Glycerin, Sorbitan Oleate Decylglycoside Crosspolymer, Glycine Soja (Soybean) Oil (1), Olea Europaea (Olive) Fruit Oil (1), Prunus Armeniaca (Apricot) Kernel Oil, Triticum Vulgare (Wheat) Germ Oil, Aloe Barbadensis Leaf Juice (1), Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Panthenol, Tocopheryl Acetate, Allantoin, Citric Acid, Glyceryl Distearate, Glyceryl Stearate, Guar Hydroxypropyltrimonium Chloride, Lecithin, Sodium Chloride,Sodium Laurylglucosides Hydroxypropylsulfonate, Stearic Acid, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Citral, Eugenol, Fragrance (Parfum), Limonene, Linalool (1)Certified Organic Ingredient