It's a 10 Miracle Shampoo Plus Keratin 33.8 oz — Sulfate‑Free Moisture & Strength for Color‑Treated Hair

This concentrated 33.8 oz shampoo from It's A 10 targets hair when it’s most vulnerable — during washing — delivering gentle cleansing plus replenishing ingredients that help improve manageability and reduce breakage over time. Formulated without sulfates or parabens, it works to clean hair without stripping natural oils, while keratin proteins and moisturizing agents support elasticity and shine.

How does this shampoo reinforce fragile hair during washing?

The formula infuses keratin proteins and hydrating components into the hair fiber during the wet stage, when cuticles are open and more receptive. This helps fortify strands against stretching and friction caused by styling or towel-drying, so hair feels stronger after repeated use.

• Keratin protein infusion to support strand resilience
• Moisture-balancing agents to reduce brittleness
• Sulfate-free surfactants that cleanse without excess drying

Will this shampoo keep color and shine without harsh chemicals?

Because it is free from sulfates and parabens, the shampoo cleans hair while minimizing the aggressive stripping of dyes and natural oils that can dull color. It also contains ingredients that reflect light and smooth the hair surface for improved shine and a polished appearance.

• Sulfate-free formulation gentle on color-treated hair
• Cuticle-smoothing action for enhanced gloss
• Contains UV protection elements to help guard against environmental fading

How does the product behave for different hair types and daily routines?

This shampoo is designed to be versatile: it works for fine to thick hair and can be used as part of a daily or regular washing schedule depending on your scalp needs. Lightweight cleansing removes buildup while the keratin and moisturizers help maintain manageability, making styling easier after the shower.

• Effective on both fine and coarse textures without weighing hair down
• Suitable for frequent use due to mild surfactants
• Optimizes detangling and reduces post-wash breakage

What practical benefits will you notice after several washes?

Users commonly observe smoother, more manageable hair with fewer split ends and less breakage following consistent use. The combination of cleansing and protein support aims to improve the overall look and feel of hair while maintaining moisture balance.

• Improved manageability and softer texture
• Reduced appearance of damage and frizz
• Enhanced moisture retention for a healthier finish

Who is this for: It's A 10 Miracle Shampoo Plus Keratin is ideal for anyone seeking a sulfate- and paraben-free cleanser that supports stronger, smoother hair—particularly people with chemically treated, heat-styled, or breakage-prone hair. It’s a practical choice for shoppers who want a salon-quality, large-format shampoo that balances effective cleansing with protein and moisture support to make styling easier and help preserve color and shine.

Ingredients

Water, Aqua, Eau, Sodium C14-16 Olefin Sulfonate, Lauramide DEA, Isopropylamine Dodecylbenzensulfonate, Glycol Stearate, PEG-150 Distearate, Polyquaternium-11, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Panthenol, PPG-2 Hydroxyethylcocamide, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Simmondsia Chinensis Seed Oil, Helianthus Annus Seed Extract, Butylene Glycol, Sulfated Castor Oil, Propylene Glycol, Lecithin, Capric Triglyceride, PEG-12 Oleate, Fragrance, Parfum, Tetrasodium EDTA, Sodium Chloride, Yellow 6, CI 15985, Red 33, CI 17200, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Phosphoric Acid, Butylphenyl Methylpropional, Linalool.