Hairstory New Wash Rich detergent-free shampoo for thick curly coarse hair, 8 fl oz refill, sulfate-free deep moisture

Hairstory New Wash Rich is a detergent-free, sulfate-free cleansing cream that replaces shampoo and conditioner to deeply hydrate and define thick, curly, coarse, or dry hair.

New Wash Rich is a concentrated, conditioning cleanser designed for hair textures that need extra moisture. It cleanses without traditional detergents, preserving natural oils while delivering slip and hydration so curls, coils, and coarse strands feel softer, more manageable, and less frizzy. The formula is free from sulfates, parabens, silicones, phthalates, and synthetic fragrance, making it suitable for color-treated and chemically processed hair that benefits from gentler washing.

How does New Wash Rich cleanse without soap or sulfates?

The formula uses mild, non-detergent cleansing agents and emulsifiers that lift dirt and product buildup without stripping natural oils. When mixed with water it becomes milky and spreads through the hair to only clean areas it touches, reducing over-drying. This approach preserves moisture while still removing residues.

• Mild emulsifiers replace harsh sulfates for gentler cleansing
• Milky emulsion activates with water for controlled cleaning
• Leaves natural oils intact to maintain softness and shine

Will it provide enough moisture for very dry, coarse, or curly hair?

Yes — New Wash Rich has extra conditioning agents compared with the original New Wash to deliver deeper hydration. It softens coarse fibers, reduces frizz, and improves manageability so detangling and styling are easier. The added moisturizers also help maintain curl definition without weighing hair down.

• Extra conditioning actives target parched, coarse strands
• Helps reduce frizz and increases softness and shine
• Suitable for daily use on moisture-hungry hair types

Can I use New Wash Rich on color-treated or chemically processed hair?

New Wash Rich is formulated to be color-safe and gentle on chemically treated hair, including relaxed, permed, or lightened hair. Because it avoids harsh detergents and sulfates, it minimizes stripping of color and protective treatments while still cleansing. However, always follow with your preferred post-wash care for specific color or processing needs.

• Free of sulfates and harsh detergents that can fade color
• Safe for relaxed, permed, bleached, or color-treated hair
• Helps preserve treatment results while adding moisture

How do I use New Wash Rich for best results?

Apply generously to fully wet hair, coating from scalp to ends. Add a splash of water and emulsify until the cleanser turns milky — this activation is essential. Work the product through hair and scalp with fingers or a scalp brush, let sit 2–3 minutes if desired, then rinse thoroughly.

• Use on wet hair; add water to emulsify into a milky lotion
• Massage into scalp and hair; let sit 2–3 minutes for conditioning
• Rinse thoroughly; New Wash cleans only where it’s applied

Who is this for: Hairstory New Wash Rich is built for people with thick, curly, coarse, dry, or chemically treated hair who need more moisture than a standard no-poo provides. It’s ideal for those seeking a single-step shampoo-and-conditioner alternative that improves curl definition and softness while avoiding detergents and sulfates. If you want a gentler, hydrating wash that supports color and processed hair without silicones or synthetic fragrance, New Wash Rich is formulated for you.

Ingredients

Water, Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Glycerin, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Gluconolactone, Rosa Centifolia Flower Water, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Distearoylethyl Dimonium Chloride, Behentrimonium Methosulfate, Panthenol, Polyglyceryl-2 Stearate, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Equisetum Arvense (Horsetail) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Glyceryl Stearate, Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil, Menthyl Lactate, Citric Acid, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Calcium Gluconate, Glycine Soja (Soybean) Oil, Phytosterol, Tocopherol Fragrance/Parfum: Lavandula Angustifolia (Lavender) Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Juniperus Virginiana (Cedarwood) Oil, Bulnesia Sarmientoi Wood Oil, Amyris Balsamifera Bark Oil, Pogostemon Cablin Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Jasminum Officinale (Jasmine) Oil, Pelargonium Graveolens Flower Oil, Fusanus Spicatus Wood Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Geraniol, Linalool