Goldie Locks Purple Shampoo for Blonde, Grey & Lightened Hair — 8.45 fl oz, Sulfate- & Protein-Free

Goldie Locks Brilliant Blonde Purple Shampoo is a sulfate- and protein-free purple shampoo crafted to brighten, tone, and neutralize brass in blonde, silver, and lightened hair while remaining safe for color-treated hair and extensions.

This fast-acting purple shampoo deposits violet pigments to counteract unwanted yellow and warm tones, while nourishing botanical extracts help preserve shine and manageability. The formula avoids sulfates, proteins, parabens, phthalates and DMDMH, making it suitable for chemically treated hair and bonded extensions. Use it as a targeted weekly treatment to refresh cool tones without over-toning or drying.

How does this shampoo remove brass without overdrying hair?

The shampoo blends corrective purple pigments with a gentle, hydrating base to shift warm undertones without stripping natural oils. Because it’s sulfate- and protein-free, it cleanses without the harsh surfactants or strengthening agents that can make lightened hair feel stiff or brittle.

• Violet pigments neutralize yellow and orange hues for cooler tones.
• Sulfate-free surfactants provide a softer, more moisturizing cleanse.
• Protein-free formulation avoids unwanted buildup or stiffness.
• Recommended use: 1–2 times weekly or as-needed toning.

Will this shampoo preserve color and protect extensions?

Yes — the formulation is safe for color-treated hair and bonded or clip-in extensions because it avoids ingredients that can weaken glue bonds or accelerate color fade. Lightweight conditioning agents reduce friction and frizz, helping extensions blend and stay manageable between salon visits.

• Free of sulfates and harsh detergents that strip dyes and adhesives.
• Contains botanical extracts to add shine and guard against environmental dulling.
• Gentle enough for regular use on highlighted, platinum, and grey hair.
• Use sparingly on extensions; rinse thoroughly to maintain bonds.

What botanical ingredients add radiance and how do they help?

Goldie Locks includes blueberry and purple yam extracts that contribute antioxidants and visual sheen to lightened hair. These natural extracts work alongside the toning pigments to maintain vibrant-looking color and reduce the flat, lifeless appearance hair can develop from environmental exposure.

• Blueberry extract supports shine and surface smoothness.
• Purple yam extract helps protect tones from dulling pollutants and sun exposure.
• Botanical blend keeps hair touchably soft and easier to detangle.
• Safe, vegan ingredients fit clean-beauty preferences.

How should I use the shampoo for best results?

Apply to wet hair and lather, focusing on brassy or yellowed sections. Leave on for 1–5 minutes depending on desired toning strength, then rinse; repeat weekly or as needed until the preferred coolness is achieved. For very porous or heavily lightened hair, shorter application times prevent over-toning.

• Use 1–2 times per week as a maintenance toner.
• Adjust processing time: 1–2 minutes for maintenance, up to 5 for stronger toning.
• Pair with a neutralizing conditioner to lock in results and hydrate.
• Rinse thoroughly to avoid residual purple staining on porous ends.

Who is this for: Goldie Locks Brilliant Blonde Purple Shampoo is designed for anyone with blonde, platinum, highlighted, silver, grey or lightened hair who wants to neutralize yellow and warm tones while preserving softness and shine. It’s also a good choice for people wearing extensions or who prefer clean, vegan, sulfate- and protein-free haircare formulas. If you seek a weekly toning treatment that brightens without harsh chemicals, this product is formulated to deliver consistent, manageable results.

Ingredients

Aqua (Water/Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamide MIPA, PEG-120 Methyl Glucose Dioleate, Fragrance/Parfum, Phenoxyethanol, Glycol Distearate, Vaccinium Angustifolium Fruit Extract, Ipomoea Batatas Extract, Helianthus Annuus (Sunflower) Seed Extract, Glycerin, Trisodium Ethylenediamine Disuccinate, Persea Gratissima (Avocado) Oil, Polyquaternium-7, Polyquaternium-10, Sodium Benzoate, Potassium Sorbate, Coumarin, Benzyl alcohol, Linalool, Ext. Violet 2/ CI 60730