FRAGFRE Hydrating Shampoo — Fragrance-Free 8 oz, Sulfate-Free Hypoallergenic Moisturizing Cleanse

This fragrance-free shampoo delivers a mild, hydrating cleanse that protects color-treated strands and calms sensitive scalps. The formula focuses on moisture and gentle surfactants to remove buildup without stripping natural oils, while aloe and conditioning agents help reduce frizz and improve manageability. It’s vegan, cruelty-free, and formulated without common irritants for daily or occasional use.

How does FRAGFRE hydrate without synthetic fragrances or harsh sulfates?

The formula replaces strong detergents and added scents with gentler cleansing agents and moisturizing ingredients. These components lift oils and grime without over-drying, while soothing extracts help maintain scalp comfort and hair elasticity.

• Free of sulfates and parabens to avoid aggressive stripping
• Includes aloe-derived extracts for scalp hydration
• Conditioning agents reduce friction and smooth the hair cuticle
• Unscented for those sensitive to perfumes and essential oils

Is this safe for color-treated or chemically processed hair?

Yes — FRAGFRE is formulated to be color-safe and gentle on chemically treated hair. Its mild surfactants avoid fading and keep moisture in the hair fiber, helping preserve tone and softness between salon visits.

• Low-foaming, non-stripping cleansing system protects color
• Moisturizing ingredients prevent brittleness and dryness
• Suitable for highlights, dyes, and other treatments
• Can be used in a salon or at home without altering color intensity

Will this shampoo help reduce frizz and improve manageability?

FRAGFRE focuses on restoring surface moisture and smoothing the cuticle to minimize frizz. Regular use leaves hair easier to detangle and style while maintaining a natural, soft finish rather than a heavy or coated feel.

• Hydrating agents soften dry, brittle strands
• Cuticle-smoothing ingredients decrease flyaways and frizz
• Lightweight hydration avoids weighing hair down
• Improves comb-through and blow-dry results

What ingredients and irritants are omitted, and why does that matter?

The product deliberately excludes common irritants and controversial additives to reduce the risk of scalp irritation and allergic reactions. Removing fragrances, certain alcohols, and harsh preservatives creates a simpler profile that’s easier to tolerate for sensitive users.

• No fragrances, colors, or masking scents included
• Free from sulfates, parabens, phthalates, petrolatum, and formaldehyde releasers
• Formulated without harsh drying alcohols and BHT
• Vegan and cruelty-free, with no gluten-containing ingredients listed

Who is this for? FRAGFRE Intense Hydrating Shampoo is aimed at people who want a dependable, unscented cleanser that prioritizes hydration and scalp comfort. Ideal users include those with sensitive scalps, color-treated or chemically processed hair, anyone prone to dryness or frizz, and households seeking a hypoallergenic, cruelty-free option. Use it as a daily gentle wash or as part of a moisturizing haircare routine whenever you want a clean, soft finish without added fragrance.

Ingredients

Organic Aloe Leaf Juice, Sodium Lauryl Sulfoacetate (plant derived SLSa, this is NOT SLS), Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Glycerin, Phenoxyethanol, Tetrasodium Glutamate Diacetate