ELEVEN AUSTRALIA Purple Toning Shampoo for Blonde — Blue Base w/ Ext Violet 2, Sulfate-Free 10.1 fl oz

ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo is a sulfate-free purple toning shampoo that neutralizes brassiness and refreshes natural or color-treated blonde hair in one wash.

This formula uses a blue base blended with Ext Violet 2 to correct unwanted warm tones without stripping color. Designed for both women and men, the shampoo gently cleanses while depositing cooling pigments that help maintain bright, salon-fresh blondes between color appointments. The 10.1 fl oz bottle is sized for regular at-home use and fits easily into most shower routines.

How does this shampoo reduce brassiness?

The blue base and Ext Violet 2 pigments work together to counteract yellow and brassy orange reflections that appear in lightened hair. Instead of using harsh abrasives or heavy clarifying agents, the toning pigments temporarily neutralize warm tones during lather and rinse.

• Blue-based toning offsets yellow/orange hues.
• Ext Violet 2 adds cool depth to maintain clarity.
• Sulfate-free surfactants cleanse without over-drying.
• Rinses out without leaving long-term residue.

How often should I use the KEEP MY COLOUR Blonde Shampoo?

Frequency depends on your hair’s porosity, color level, and styling habits. For most blondes, using it 1–3 times per week controls brassiness without overdrying; alternate with a moisturizing shampoo or conditioner on other days.

• 1–3 times weekly for routine toning.
• Use more often after frequent heat styling or sun exposure.
• Alternate with a hydrating cleanser to maintain moisture balance.
• Follow with a conditioner to detangle and soften.

Will this damage color-treated hair or fade my dye?

The sulfate-free formulation is milder than many clarifying shampoos, helping preserve salon color while delivering corrective pigments. It temporarily deposits blue-violet tone during use; it does not replace professional toning treatments but helps extend their visible effects between appointments.

• Sulfate-free surfactants reduce aggressive stripping of dye.
• Temporary toning pigments wash out over time.
• Safe for routine use when paired with color-care conditioners.
• Not a substitute for in-salon color correction when major tone shifts are needed.

What results can I expect after using Keep My Colour Blonde?

After rinsing, hair looks cooler in tone and exhibits less yellow or brassy reflection. Cleansed strands feel refreshed rather than chalky, and color appears brighter and more defined for days after use, especially when incorporated into a regular maintenance routine.

• Immediate reduction in brassy warmth.
• Cleaner, refreshed blonde appearance.
• Maintains brightness between salon visits.
• Works for both natural and dyed blondes, men and women.

Who is this for: ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo is ideal for anyone with lightened, highlighted, or naturally blonde hair seeking a gentle, at-home solution to control warmth and maintain a cool-toned finish. It suits men and women who prefer sulfate-free care and want a practical product to extend salon results without heavy buildup. Include this shampoo in weekly rotation if you want to reduce yellowing while keeping hair color vibrant and hair texture balanced. Product code: B095JBFC6X.

Ingredients

Water (Aqua) (Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Acrylates Copolymer, PEG-12 Dimethicone, Glycerin, Cucumis Sativus (Cucumber) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Cymbopogon Schoenanthus Extract, Hydrolyzed Soy Protein, Hydrolyzed Quinoa, Sodium Levulinate, Triethyl Citrate, Polyquaternium-10, PEG-150 Distearate, Mica, Propylene Glycol, Triethanolamine, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Citric Acid, Sodium Hydroxide, Fragrance (Parfum), Linalool, Benzyl Alcohol, Titanium Dioxide (CI 77891), Ext. Violet 2 (CI 60730)